Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Did this make your hair stand on end?
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Did you ever have a school science lesson with a Van de Graaff generator Reader? Or the more child-friendly static electricity demo of rubbing a balloon on your jumper and using it to make your hair stick on end? You know that slightly uncomfortable fizzy feeling when the air (or balloon) is ever so slightly charged? Sometimes, our business can feel like that. A situation, a decision, or an idea can feel uncomfortably charged, loaded, fizzy. And that can make it hard to choose between options, trust ourselves, and take action. Last week, I read two testimonials that describe working with me as ‘grounding’. I appreciated the compliment, but it wasn’t something I had seen in myself, so I spent some time reflecting on what that term meant to me. That’s when I remembered the feeling of being in the room during the Van de Graaff generator demo. And then the idea of ‘grounding’ made sense - I take that uncomfortable fizzy feeling away and make marketing feel calmer, safer, lighter. What’s the most unexpected compliment you’ve had from clients? And could you see that quality in yourself? P.S. If you’ve got a marketing idea, decision, or situation you want help with, you can book a half-price 20-minute 1-1 Unjumble session with me here. Or join Marketing on Purpose for 12 weeks of 1-1 Voxer support and copywriting feedback to create confidence and momentum in your marketing. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
What if Star Wars didn’t happen Reader? I’m aware that Star Wars didn’t happen - that it’s not a film based on a true story. But what if George Lucas didn’t make the Star Wars films? Son#1 and I are watching Light & Magic, a Disney+ series about the history of George Lucas’ special effects production company, and at the end of an episode Son#1 had a question for me: If George Lucas hadn’t made the Star Wars films, would the special effects ideas and progress that film generated have been lost...
You know how sometimes when you want to learn how to do a thing, it’s helpful to watch someone else do it, and even better if you can watch a replay in slow motion, Reader This newsletter is a copywriting-equivalent of a slo-mo action shot. I had an idea for a new free thing - blog post, video, PDF - I’m not sure yet, but a free thing. I know who it’s for, I know how it’s going to help them, and I know roughly what the content will include. So this morning, aided by coffee, I started playing...
Feel like you have a lot of great ideas fighting for your attention, but you're rarely able to act on them Reader? Read this blog post if you’ve noticed that your new ideas seem very exciting, but quickly lose their appeal, so you start to doubt yourself making it hard to follow through and take action, especially when the next shiny new idea is already queued up inside your brain ready to force itself into your awareness. The New Idea Big Dipper "Laura makes taking action feel achievable and...