I spent the first 8 years of my self-employed life feeling like a fraud, because my business wasn't my top priority, Reader I wasn't going all in. I had no plans to scale. I was happy to make enough money for our bills, with as little time, energy, and headspace invested as possible, because I had a crap-ton of other things going on in my life. I used to worry that my Comfy Business wasn't a real business. I don't worry anymore. So I wrote this blog post (3-minute read) for anyone else...
10 days ago • 1 min read
Recent things clients have said to me mid-Voxer chat* over the last few weeks, Reader Wow, look at the moon - so yes, of course I went straight to my front door to step outside and see for myself I'm not sure how woo you are, but can I share a story with you - I am so woo - please hit me anytime with your best Woo Stories My two-year-old would like to say hello now - Tiny humans and furry companions are all welcome to join in and have their moment to be heard. I used to think I needed to hide...
15 days ago • 2 min read
A couple of weeks ago, I ordered a new mattress, and the relatively straightforward delivery completely destroyed my executive functioning for the entire day. So I wrote this blog post: Standby Mode - Appointments are my productivity-obliterating nemesis 🔦 Sponsor Spotlight Free SEO Assessment & Scorecard Is your website *ACTUALLY* getting found? Most business owners have no idea whether their site is actually showing up in Google, or AI tools like ChatGPT. This free self-guided SEO...
17 days ago • 1 min read
It's been an eclectic week for me, so here's a speedy recap Reader I shared this blog post about Tripwires (and why creating a tripwire is a lot like working in Blockbuster) I chose not to beat myself up about being unproductive on Monday - read this if you also shit-talk yourself for not getting things done. Got a second piercing in my right ear.... and now I'm already planning my next one, Started listening to Are You Mad At Me by Meg Josephson, and it is frighteningly insightful. Drew a...
20 days ago • 1 min read
Offering a tripwire is a lot like working in Blockbuster - read my guide to find out why, also covers... 2 reasons to use a tripwire (one is more obvious than the other) 3 characteristics of a good tripwire How to generate ideas for your next tripwire Tripwire Guide (approx 3-5 minute read, blog post) P.S. Wanna noodle around some ideas for your next Lead Magnet, Tripwire, Email Sequence combo? Book a 20-minute 1-1 here. 🎨👩🎨 Sponsor Spotlight ✏️🎶 Art Before Everything A 3-month adventure to...
22 days ago • 1 min read
I almost had a new blog post to share with you today, Reader I set aside Monday mornings for content creation, and yesterday I drafted two blog posts. With about 90 minutes left until my first 1-1 of the day, I chose one to focus on so I could get it over the finish line and send it to you today. And then an unscheduled phone call came in related to the ongoing saga of securing an educational placement for Son#2. Since dealing with that is #1 on my priority list right now (and has been for...
24 days ago • 2 min read
Welcome to the first weekly wrap of January. In case you missed it: I shared 10 questions to help you write your automated Lead Magnet follow-up emails. And I shared this solution to the 'can't see it, doesn't exist' problem I experience with business plans. Also happening in my world: Bought - a new mattress, and last night slept for 7 hours straight. Turns out the problem was not my body, but the thing that was meant to support my body. Decided - to create a new chalk drawing in my bedroom...
26 days ago • 1 min read
If I can’t see it, it doesn’t exist, Reader This is why many delicious snacks have expired in my fridge only to be discovered several days/weeks after they ceased being safe to eat 😭 So even though I use Notion for all my business plans and ideas, I still need to physically write the plan down somewhere I can see it otherwise I will forget I made a plan, and I won’t do any of the things on the plan. I used to create an A3 poster and stick it to the inside of my wardrobe, so I could get a...
29 days ago • 1 min read
What happens after someone claims your Lead Magnet/s Reader? Lead Magnet follow-up emails can, unintentionally, end up being a bit naggy. If your email includes the phrase 'did you have a chance to look at NAME OF LEAD MAGNET yet?' your subscriber probably feels more harassed than supported. I don't want to write a Lead Magnet Follow-up Sequence template for you because so much depends on how many emails you want to send, what you sell, and your audience. So instead, I created this: 10...
about 1 month ago • 1 min read