Reader This weekend, I’m writing a course. Wanna help me choose a title and tagline combo? Your votes will also provide me with much-needed dopamine hits (as I will be checking the Poll results every few hours) to power me through writing the material. Which name and tagline is most appealing to you? Got Legs? A guide to gathering audience insights to help you decide if your latest great idea has got legs. Validation - A guide to gathering audience insights so you know which of your many...
12 days ago • 1 min read
Do you ever create (or even publish) content, then not share it with anyone Reader? This blog post has been published for weeks, and every week I think about emailing you about it, then I talk myself out of it.I spent hours researching and writing it. And before I could send it out to my Comfy Business Newsletter subscribers, I got the collywobbles. Normally, I get an idea for a post or email, write it, and send it pretty quickly before doubt has a chance to set in. But because this one...
15 days ago • 1 min read
‘What results have your clients had after working with you?’ That a question 👆👆👆 totally stumped me, Reader Sometime last year, someone who was considering joining Marketing On Purpose asked me ‘What results have your clients had after working with you?’ It was a fair question, but one my brain would not offer up a good answer for at the time. When my mouth has not been forthcoming with a response during a live interaction, to help the wave of shame and embarrassment subside, I like to replay...
about 1 month ago • 2 min read
What would you like to be different about your business or marketing by the end of July? I find planning and goal-setting hard - it feels kind of abstract, and my brain very much likes literal, tangible things. But when I ask myself this question, I can picture my life then, and what it'll look like as we wrap up July, and I go from feeling blank and uninspired, to having multiple ideas fight for my attention, and then I can start deciding the steps I need to take to make those things...
about 1 month ago • 1 min read
At the end of a long and tiring day, my brain told me to turn off the TV and draw a duck. I know better than to argue with my brain, Reader - there would be no sleep until I had followed the inspiration. So I did. One day, I would like to illustrate my blog posts and newsletters consistently, with drawings that clearly communicate something, and are in a style that is recognisably mine. But for now, I am playing around, drawing animals, weather icons, and whatever else I feel like attempting....
about 2 months ago • 2 min read
Do you keep track of what you’ve done, not just what you need to do Reader? A to-done list…. or even a ta-dah list if you’re feeling exuberant. I’ve done it for short periods when my inner voice has been particularly savage and I needed to feel better about what I was doing with my time. But it hasn’t been a habit of mine. It felt like too much of a faff to do The Thing and then write down that I had done The Thing. A few weeks ago, Son#2 began attending a farm-based day centre as part of his...
about 2 months ago • 3 min read
Yesterday, as I was a couple of hours into working on a new tool I’m excited about, I started to feel Not Good, Reader My chest felt tight, so I took off my bra (even though it was more than five hours before bra-off-o-clock), but I still felt like my lungs were being crushed. Then I realised my tongue was rammed hard up against the roof of my mouth - just like it is when I’m really stressed. I was focusing so hard on the thing I was excited about, I was holding my breath. So I looked it up,...
2 months ago • 1 min read
Way, way back in 2007, as a young mum with two boys under 2, my life was revolutionized by being able to order my groceries online and have them delivered to my house. Honestly, it was life-changing. Because we live by the coast and away from major towns, we had a very small number of supermarket chains to choose from... well we had one to choose from. One. Only one of the major brands would deliver to our area at that time. So we 'chose' them, and happily shopped with them for the next 18...
3 months ago • 1 min read
Last week I felt inspired* to buy myself a new beautiful hardback journal Reader (*OK what happened was I bought a notebook as a gift for someone else, and then felt jealous of that person getting a new notebook, so I had to buy one for myself too). This journal is a space for me to write about my aspirations for adventures, milestones, and achievements. But, I find it tricky to think about the future without getting struck down by a case of the ‘shoulds’. I should be doing better I should...
3 months ago • 1 min read