You know how sometimes when you want to learn how to do a thing, it’s helpful to watch someone else do it, and even better if you can watch a replay in slow motion, Reader This newsletter is a copywriting-equivalent of a slo-mo action shot. I had an idea for a new free thing - blog post, video, PDF - I’m not sure yet, but a free thing. I know who it’s for, I know how it’s going to help them, and I know roughly what the content will include. So this morning, aided by coffee, I started playing...
10 days ago • 2 min read
Did you ever have a school science lesson with a Van de Graaff generator Reader? Or the more child-friendly static electricity demo of rubbing a balloon on your jumper and using it to make your hair stick on end? You know that slightly uncomfortable fizzy feeling when the air (or balloon) is ever so slightly charged? Sometimes, our business can feel like that. A situation, a decision, or an idea can feel uncomfortably charged, loaded, fizzy. And that can make it hard to choose between...
12 days ago • 1 min read
Feel like you have a lot of great ideas fighting for your attention, but you're rarely able to act on them Reader? Read this blog post if you’ve noticed that your new ideas seem very exciting, but quickly lose their appeal, so you start to doubt yourself making it hard to follow through and take action, especially when the next shiny new idea is already queued up inside your brain ready to force itself into your awareness. The New Idea Big Dipper "Laura makes taking action feel achievable and...
15 days ago • 1 min read
This email forced its way out of my heart and through my keyboard - whenever I'm having a difficult time, I know that writing about it will help... so I wrote this Reader. All week, I've sat with the knowledge that I must promote Marketing On Purpose, but taken very little action. It’s a 12-week 1-1 marketing mentoring service/package/program thing. How many spaces I sell in the next 8 days will strongly influence my income and workload for the next 3 months. It’s really important that I give...
16 days ago • 2 min read
Wondering if your website could be working harder for your business Reader? If you're putting in the effort to let people know you exist, it's only fair that your website does some of the marketing work for you once those people arrive in your online home. Over the last 10 years, I have worked with 100s of business owners, helping them get more subscribers, leads, and sales from their website. Here are the top 3 problems I find: 1. It’s not easy for people to buySome people arriving on your...
17 days ago • 1 min read
What do these three have in common Reader? Lots of similarities, right? Do you know how they're different from each other? Their consistency. Just like ice creams, your marketing does not need to be a consistent consistency to be good. I consistently send the Comfy Business Newsletter at least once each week. But sometimes more often. And the day of the week it goes out varies a lot. I aim for the content to be consistently helpful to people who have a business that squishes in around a whole...
23 days ago • 1 min read
Sometimes my job involves pissing my clients off, Reader The conversation (via Zoom, Voxer, or text) goes like this.... Client: I need to build my email list, but I don't want to run Facebook Ads Or Client: I want to get more people into my membership, but my last doors open/closed launch cycle flopped, and I don't want to do it again Or Client: I know I need to be marketing my business, but I hate creating content for social media. Or some other variation of: I need this outcome, but I...
about 1 month ago • 2 min read
This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...
about 1 month ago • 2 min read
Even an experienced copywriter (me) knocks out a sub-par sales page sometimes, Reader Last week I launched a new 1-1 service - The 90-day Marketing Action Plan. During our 1-1 session, my first client mentioned they were worried we wouldn’t make progress because they were presenting me with a tangled lump of Head Spaghetti (they used the phrase Head Spaghetti and I loved it so much I’ve borrowed it for this email). I reassured them that Head Spaghetti was one of my most favorite materials to...
about 1 month ago • 2 min read