The weather was good, the tide was just right, and Mr Worditude and both The Sons were home, so I sacked off work and went to the beach - I even got in the actual sea (just past my knees, then hid under my hoodie towel to defrost). After a shower, food and coffee, I thought I'd return to my laptop, bursting with vim and vigour eager to blast through my to-do list. I was wrong Reader I've been back home for more than 5 hours, it's 6pm, and it's time I accepted that I will be filled with...
20 days ago • 1 min read
What do you love to work on that other people would rather avoid Reader? Mr Worditude spends a huge proportion of his working day gazing at spreadsheets, and he's perfectly content (something to do with freight and accounting 🤷♀️).For me, it's sales pages. I've worked on hundreds of sales pages for clients. Long ones. Little ones. Brand new pages for freshly launched offers. Re-vamped pages for long-established bestsellers. It never gets old. I still love working on this magical...
27 days ago • 1 min read
This week I recorded a podcast interview. It was only my second one this year. I had intended to spend 2025 growing my email list through connections and collaborations, and podcast guesting was going to be a huge part of it…. almost six months into the year, I’ve recorded just two interviews. I realized I’ve been kinda quiet. So here’s a little life update. Not because anything dramatic has happened. But to show how my Comfy Business is growing (or adapting) when my time and energy are...
about 1 month ago • 2 min read
I love spotting a good Juice Squeeze - when someone takes a small, simple thing and makes it really work hard for them. When a little thing does a lot of lifting. This email? It’s one of those. It’s a Juice Squeeze, Reader Last month, I won a prize from MemberVault (affiliate link) for being one of their top affiliates - a Stress Free Lifetime license worth $99. That means free hosting for one product forever. But… I don’t need it. I already have the All Access Lifetime license. So instead of...
about 1 month ago • 2 min read
Every business decision feels so loaded and there are so many of them Reader And they just keep coming. Pick a course platform. Pick an email provider. Pick a website host. A podcast host. A scheduling tool, a payment processor, a webinar platform, a legal template bundle. Pick your favourite fonts. Two or three. Not four. And they need to work together. Pick a colour palette that reflects your heart, soul, and market positioning. Pick the perfect mug to feature in your casual tea-sipping...
about 1 month ago • 2 min read
What's the point of your website Reader? It's for the visitors, right? Helping them get to know, like, and trust you. Making it easy for them to sign up, book in, buy now. But there’s one Very Important Person your website is also for, and they’re often completely overlooked. You. When you’ve got a website you feel proud of - one that reflects your values, your voice, your way of working, it draws the right people in. It helps you show up. It re-energises you on the days you’re feeling fed up...
about 2 months ago • 1 min read
Have you ever tried to complete something that should be simple, then have it unravel into six other essential-but-unexpected tasks that all need doing first? And ideally all at the same time. For context: Son #2 turned 18 this year and has additional support needs. Which means there's a steady stream of government admin for me to do on his behalf as he is now legally an adult. Monday looked like this: Look online to find out how to do a thing Government website says: call this number Call...
about 2 months ago • 2 min read
'I just want to burn it all down and start over'. I've heard it so many times during Marketing On Purpose office hours, or All Access Pass Q&A Days, or as replies to my newsletter. So I turned my standard answer into a blog post. It's been a while since I shared it, so maybe today's exasperated client message was the sign it was time to send this out again. Read this if you sometimes feel like throwing your business in a wood chipper, liberally sprinkling it with petrol, then setting it on...
2 months ago • 1 min read
What if Star Wars didn’t happen Reader? I’m aware that Star Wars didn’t happen - that it’s not a film based on a true story. But what if George Lucas didn’t make the Star Wars films? Son#1 and I are watching Light & Magic, a Disney+ series about the history of George Lucas’ special effects production company, and at the end of an episode Son#1 had a question for me: If George Lucas hadn’t made the Star Wars films, would the special effects ideas and progress that film generated have been lost...
3 months ago • 2 min read