Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Sandpaper Socks
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Way, way back in 2007, as a young mum with two boys under 2, my life was revolutionized by being able to order my groceries online and have them delivered to my house. Honestly, it was life-changing. Because we live by the coast and away from major towns, we had a very small number of supermarket chains to choose from... well we had one to choose from. One. Only one of the major brands would deliver to our area at that time. So we 'chose' them, and happily shopped with them for the next 18 years. But this isn't an email about brand loyalty. This is about friction. It's about putting up with something that's more uncomfortable than jogging over LEGO in slightly damp socks made entirely from knitted sandpaper. A few months ago that supermarket 'upgraded' their app and made it unusable. Every week I battled with the glitches to order our usual shop from our usual store, reluctant to find, and get familiar with, a new shopping app. Until as, we entered the New Year, the friction got too much, and I tried a different supermarket. And oh my goodness. The relief! The speed! The ease! It was a reminder to myself that there are often areas of uncomfortable friction I'm putting up with because it feels too much effort to change in exchange for a very small reward - BUT - I only need to make the effort to change once, and I get that small reward over and over again. Is there anything that feels like hard work to change, but would give you payback over and over? P.S. Iβm offering a new, and not-yet properly named 1-1 Marketing Efficiency Thingy to help you squeeze as much impact out of your limited or fluctuating capacity as possible. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Last weekend, I created a new course, Reader That was the easy bit. Next step is writing the launch emails ππ«£π€·βοΈ I'd rather not. So, instead, I've written a blog post about how to write cringe-free launch emails. Want to work with me 1-1 to plan your next launch or promotion? Book a 20-minute Unjumble here. - I'd much rather work on your launch than mine. P.S. The new course is called (after your votes) Listen Up: A guide to discovering what your audience really wants, needs, and thinks...
Reader This weekend, Iβm writing a course. Wanna help me choose a title and tagline combo? Your votes will also provide me with much-needed dopamine hits (as I will be checking the Poll results every few hours) to power me through writing the material. Which name and tagline is most appealing to you? Got Legs? A guide to gathering audience insights to help you decide if your latest great idea has got legs. Validation - A guide to gathering audience insights so you know which of your many...
Do you ever create (or even publish) content, then not share it with anyone Reader? This blog post has been published for weeks, and every week I think about emailing you about it, then I talk myself out of it.I spent hours researching and writing it. And before I could send it out to my Comfy Business Newsletter subscribers, I got the collywobbles. Normally, I get an idea for a post or email, write it, and send it pretty quickly before doubt has a chance to set in. But because this one...