Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Sandpaper Socks
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Way, way back in 2007, as a young mum with two boys under 2, my life was revolutionized by being able to order my groceries online and have them delivered to my house. Honestly, it was life-changing. Because we live by the coast and away from major towns, we had a very small number of supermarket chains to choose from... well we had one to choose from. One. Only one of the major brands would deliver to our area at that time. So we 'chose' them, and happily shopped with them for the next 18 years. But this isn't an email about brand loyalty. This is about friction. It's about putting up with something that's more uncomfortable than jogging over LEGO in slightly damp socks made entirely from knitted sandpaper. A few months ago that supermarket 'upgraded' their app and made it unusable. Every week I battled with the glitches to order our usual shop from our usual store, reluctant to find, and get familiar with, a new shopping app. Until as, we entered the New Year, the friction got too much, and I tried a different supermarket. And oh my goodness. The relief! The speed! The ease! It was a reminder to myself that there are often areas of uncomfortable friction I'm putting up with because it feels too much effort to change in exchange for a very small reward - BUT - I only need to make the effort to change once, and I get that small reward over and over again. Is there anything that feels like hard work to change, but would give you payback over and over? P.S. I’m offering a new, and not-yet properly named 1-1 Marketing Efficiency Thingy to help you squeeze as much impact out of your limited or fluctuating capacity as possible. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Last week I felt inspired* to buy myself a new beautiful hardback journal Reader (*OK what happened was I bought a notebook as a gift for someone else, and then felt jealous of that person getting a new notebook, so I had to buy one for myself too). This journal is a space for me to write about my aspirations for adventures, milestones, and achievements. But, I find it tricky to think about the future without getting struck down by a case of the ‘shoulds’. I should be doing better I should...
I spent the first 8 years of my self-employed life feeling like a fraud, because my business wasn't my top priority, Reader I wasn't going all in. I had no plans to scale. I was happy to make enough money for our bills, with as little time, energy, and headspace invested as possible, because I had a crap-ton of other things going on in my life. I used to worry that my Comfy Business wasn't a real business. I don't worry anymore. So I wrote this blog post (3-minute read) for anyone else...
Recent things clients have said to me mid-Voxer chat* over the last few weeks, Reader Wow, look at the moon - so yes, of course I went straight to my front door to step outside and see for myself I'm not sure how woo you are, but can I share a story with you - I am so woo - please hit me anytime with your best Woo Stories My two-year-old would like to say hello now - Tiny humans and furry companions are all welcome to join in and have their moment to be heard. I used to think I needed to hide...