Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
3 months from now
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What would you like to be different about your business or marketing by the end of July? I find planning and goal-setting hard - it feels kind of abstract, and my brain very much likes literal, tangible things. But when I ask myself this question, I can picture my life then, and what it'll look like as we wrap up July, and I go from feeling blank and uninspired, to having multiple ideas fight for my attention, and then I can start deciding the steps I need to take to make those things happen..... and then I guess that is goal-setting and plan-making. So, Reader, what would you like to be different about your business or marketing by the end of July? (you know I'm always happy to read your replies if you want to share). If you'd like my help making those changes, or reaching those goals, the next round of Marketing On Purpose, my 12-week 1-1 mentoring package, starts 27th April. Use the sign-up form (on that page) to tell me you’re interested and I’ll be in touch with some questions to help us find out if Marketing On Purpose is right for you right now, plus an invite to a Getting To Know Each Other Chat (over Voxer). Feedback just in from the January - April round: “Working with Laura is a breeze - it's so helpful knowing she's always there to bounce ideas off and work through decisions and problems together. She has a great balance of sharing advice and feedback without telling you "what to do", and encouraging you to work through your feelings and instincts on things too. With her help I've made some clear steps towards a new path for my business.” - Sarah, https://sw-studio.co.uk/ |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
My brain has a mighty powerful But Why Reflex, Reader If someone tells me to do something, it is very difficult for me to do that thing if I don't understand the logic behind why we’re doing it. I’ve been making money online for more than 15 years, and in all that time, I have really struggled with using urgency to sell. I know that it works. I know that it’ll help me make more sales, so I’ll be helping more people. I know that some buyers find it helpful to have a set window of time in which...
‘Won’t someone just use AI to do/learn this?’ If you’ve had this concern 👆 Reader, you’re not alone. I hear this from mentoring clients, or during Passholder Q&A days at least once a month. Firstly, let’s knock this problem back down to a reasonable size…. You’re over-estimating people’s willingness and ability to use AI to solve their problems. You’re wildly over-estimating AI’s ability to be helpful. We have been here before with a similar concern of: ‘won’t people just Google it?’ Now...
This is the scene Son#2 and The Husband found when they popped their heads into the bedroom to check on me (I'd been gone a few hours) Son#2: ‘What happened here?’ The Husband: ‘Mum emptied her head out onto the floor.’ I had to let the ideas out, but they don’t like to be written on a computer - they’ll only come through if I write them by hand…. and so a few times a year, after a rush of inspiration, my bedroom floor looks like this. But my ideas are only half the story. The other half...