Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Bite-sized bravery
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Is there something you want to do, that feels a bit big and scary Reader? For two years I’ve wanted to replace the drawings on my website (bought from Creative Market) with drawings I made myself. This quest has rewarded me with many excellent side benefits.
And it has been wildly liberating, because every time I share a drawing, it’s like flipping the finger at my screaming inner critic. When I think about adding an illustration to a blog post, or a newsletter, my brain starts screaming at me ‘stop that immediately. This is embarrassing. Your drawings are shit, and everyone is laughing at you’. But because it costs me nothing at all to include the drawing, and it costs you mere microseconds of time for your eyeballs to glance at it, it feels easy to ignore my brain and share it anyway. Updating my whole website with my own drawings will feel toe-curlingly vulnerable, but those tiny acts of courage I’ve already taken will make it easier to take the leap. It’s not done yet. I’ve written new website copy because I’m making a small adjustment in what my business is about (it feels huge to me, but you’ll probably not even notice the difference, like last year when I got my ear pierced for the first time and it took my Mum 8 months to notice). I’m still working on the drawings, and then my assistant will do the actual updates, which I cannot be trusted to do myself. When it’s done, I like to think I’ll do a big Ta-Dah email, but most likely it’ll be a P.S. buried at the end of a long newsletter. Got something you want to do that’ll need courage? Break it down into a bite-sized chunk of bravery, and reply to this email to tell me about it so I can cheer you on.
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The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
For me, my clients, and I suspect you too Reader, making the sale isn't the end goal - it's the beginning of a longer-term relationship. And that can make selling feel awkward. We don't want to start our new client relationship by being pushy and manipulative. But if we're too humbly-mumbly about what we offer, the client relationship might never get a chance to start at all. In the Summer, I entered a Doom Spiral about this exact dilemma, then pulled myself out of it with a cup of tea, a...
As each business owner made the most of their 30-second opportunity to introduce themselves to the room, I was eyeballing the door and wondering if I could shuffle out unnoticed. The rising panic made the right words elusive. Gosh darn it, Laura, you should’ve anticipated this and come prepared. You had a 3-hour car journey to rehearse this! I have no recollection of the words that eventually tumbled out of my mouth, but I’m pretty certain it wasn’t a pithy one-liner encapsulating my...
Quickie version Got a sales page, website copy, or marketing content you really need to write, but can’t find the motivation/time to do it? Want me to be your copywriting coach, editor, cheerleader this Thursday? (Available on other dates throughout the rest of 2027) Full-length version After a very long, very hot Summer, our garden looked like a giant packet of Twiglets had exploded in the sky, rained down, and buried every square inch of green that was once our lawn and flower beds. (For...