Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Bite-sized bravery
|
Is there something you want to do, that feels a bit big and scary Reader? For two years I’ve wanted to replace the drawings on my website (bought from Creative Market) with drawings I made myself. This quest has rewarded me with many excellent side benefits.
And it has been wildly liberating, because every time I share a drawing, it’s like flipping the finger at my screaming inner critic. When I think about adding an illustration to a blog post, or a newsletter, my brain starts screaming at me ‘stop that immediately. This is embarrassing. Your drawings are shit, and everyone is laughing at you’. But because it costs me nothing at all to include the drawing, and it costs you mere microseconds of time for your eyeballs to glance at it, it feels easy to ignore my brain and share it anyway. Updating my whole website with my own drawings will feel toe-curlingly vulnerable, but those tiny acts of courage I’ve already taken will make it easier to take the leap. It’s not done yet. I’ve written new website copy because I’m making a small adjustment in what my business is about (it feels huge to me, but you’ll probably not even notice the difference, like last year when I got my ear pierced for the first time and it took my Mum 8 months to notice). I’m still working on the drawings, and then my assistant will do the actual updates, which I cannot be trusted to do myself. When it’s done, I like to think I’ll do a big Ta-Dah email, but most likely it’ll be a P.S. buried at the end of a long newsletter. Got something you want to do that’ll need courage? Break it down into a bite-sized chunk of bravery, and reply to this email to tell me about it so I can cheer you on.
|
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
⏱️ 30-second version I stopped using Zoom because it couldn't listen, concentrate and sit still at the same time, and life was great. Then I reintroduced it because - well I don't even know. I've re-stopped using Zoom and by suiting myself I'm able to do my best work. If there's something a bit crappy that you don't love about your business right now, how can you change it to work better for you and your clients? Is there something you do for your business on the regular that you’d really...
A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my...
Have you heard the expression ‘sell the sizzle, not the steak’ Reader? Or ‘focus on the benefits, not the features’? In 15+ years writing online sales copy for other people’s businesses, I have heard those two a LOT. From clients. From other copywriters. From business/marketing coaches who mean well, and are trying to improve a sales page they’re critiquing. But, in my opinion, if you’re selling an online service, coaching, group program, course or similar, it’s really crap advice. ‘Sell the...