Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Elevator Pitch 😱🤯
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As each business owner made the most of their 30-second opportunity to introduce themselves to the room, I was eyeballing the door and wondering if I could shuffle out unnoticed. The rising panic made the right words elusive. Gosh darn it, Laura, you should’ve anticipated this and come prepared. You had a 3-hour car journey to rehearse this! I have no recollection of the words that eventually tumbled out of my mouth, but I’m pretty certain it wasn’t a pithy one-liner encapsulating my expertise, value, and ideal client. That moment, more than five years ago, inspired my most popular course (more than 3,000 students) - Explain Yourself: A less wanky alternative to the elevator pitch. I’m giving it a long-overdue makeover - and I’d love your help with it. Reply to this email and tell me when do you most dread introducing yourself and your business? It can be more than one scenario. It can be experiences you’ve already had, upcoming opportunities, or imagined future nightmares you dread. Everyone who replies to this email with at least one example by 8 pm Thursday 15th October UK time will be entered into a giveaway. The prize is a 20-minute Voxer session with me to craft your Explain Yourself sentence. So tell me - when do you most dread introducing yourself and your business Reader? |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Quickie version Got a sales page, website copy, or marketing content you really need to write, but can’t find the motivation/time to do it? Want me to be your copywriting coach, editor, cheerleader this Thursday? (Available on other dates throughout the rest of 2027) Full-length version After a very long, very hot Summer, our garden looked like a giant packet of Twiglets had exploded in the sky, rained down, and buried every square inch of green that was once our lawn and flower beds. (For...
The subject line’s a bit depressing, but hopefully the email is a burden-lifter, Reader Earlier this year, I tried, and failed, to get tickets for a concert Son#2 desperately wanted to go to. He adores a video game called Expedition 33. I’ve spent hours watching character breakdown videos on YouTube with him so he can share his love of the game with me. And whenever we’re in the car, the Expedition 33 soundtrack comes with us. When a live orchestra played the songs from the game at a small...
Is there something you want to do, that feels a bit big and scary Reader? For two years I’ve wanted to replace the drawings on my website (bought from Creative Market) with drawings I made myself. This quest has rewarded me with many excellent side benefits. It was a marvellous excuse to buy an iPad. ✅ I get to look cool and artsy when I whip out my iPad and fancy pencil and start drawing in public. ✅ I have something I can do in the board games cafe while waiting for Son#2 to finish playing...