This email forced its way out of my heart and through my keyboard - whenever I'm having a difficult time, I know that writing about it will help... so I wrote this Reader. All week, I've sat with the knowledge that I must promote Marketing On Purpose, but taken very little action. It’s a 12-week 1-1 marketing mentoring service/package/program thing. How many spaces I sell in the next 8 days will strongly influence my income and workload for the next 3 months. It’s really important that I give it my best effort. And objectively, I know what that would look like. But in reality. It. Is. So. Hard. I know I have created something that works, that my clients love. They told me so. One offered to record a video testimonial for me….. I almost cried. I felt so emotionally uncomfortable at the thought of someone saying kind things about me in a video, I nearly cried. But this inner turmoil is my strength. I am good at helping other people with this because I struggle with it so badly myself, and because I have always struggled with it, and because even though I continue to struggle with it, I am still so much better than I was 10 years ago (when I started this business). I got a Grade A in A-level Maths, and opted to take a module in Statistics every year as part of my Business degree. I’m good at maths. But do not ask me to help you with any math-related problems. I just know how to do it. It’s not hard to me, it’s already somewhere in my brain. I don’t know how it got there. I don’t know why it makes sense to me (or is weirdly enjoyable), it just is - and that means I can’t relate to someone who doesn’t get it, meet them where they’re at, and gently guide them through the process of figuring something out. But if you need help with:
…those things I can help with. Because marketing, just like maths, is something I love, and have studied, but unlike the numbers, doing my own selling and marketing doesn't come easy to me, so I can use my experience to meet you wherever you’re at right now, and help you to where you want to get to. You can see the whole buffet of ways to work with me here, and if 1-1 support for 12 weeks sounds good to you, here’s the details for Marketing On Purpose. |
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
What if Star Wars didn’t happen Reader? I’m aware that Star Wars didn’t happen - that it’s not a film based on a true story. But what if George Lucas didn’t make the Star Wars films? Son#1 and I are watching Light & Magic, a Disney+ series about the history of George Lucas’ special effects production company, and at the end of an episode Son#1 had a question for me: If George Lucas hadn’t made the Star Wars films, would the special effects ideas and progress that film generated have been lost...
You know how sometimes when you want to learn how to do a thing, it’s helpful to watch someone else do it, and even better if you can watch a replay in slow motion, Reader This newsletter is a copywriting-equivalent of a slo-mo action shot. I had an idea for a new free thing - blog post, video, PDF - I’m not sure yet, but a free thing. I know who it’s for, I know how it’s going to help them, and I know roughly what the content will include. So this morning, aided by coffee, I started playing...
Did you ever have a school science lesson with a Van de Graaff generator Reader? Or the more child-friendly static electricity demo of rubbing a balloon on your jumper and using it to make your hair stick on end? You know that slightly uncomfortable fizzy feeling when the air (or balloon) is ever so slightly charged? Sometimes, our business can feel like that. A situation, a decision, or an idea can feel uncomfortably charged, loaded, fizzy. And that can make it hard to choose between...