Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
I was only half-way through when I wanted to quit
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Just as with any other domestic project, I was less than 50% through cleaning the sofa when my initial enthusiasm wore off and I decided I didn’t want to do it anymore Reader 🙄 I'd been so excited to use my new upholstery cleaning machine. And initially watching the suds shoot out, then the dirty liquid get sucked back up again was entertaining enough to keep me going… and then suddenly it wasn’t. Normally at this juncture, I would cry and wait for my husband to rescue me with tea, sympathy, words of reassurance, and a helping hand to get me back on track. But he’d gone away for the weekend. It was just me. I had three options: A: Stop where I was…. with half the cushions a slightly different colour to the others. B: Push through the physical tiredness, hand cramps, and mental boredom….which would result in a bit of a botched job, and I might start hating the sofa so much I’d feel sad every time I sat on it. C: Take a break and come back to it the next day. I went with option C, and the next day it took way less time to finish the job than I thought it would. If there’s a project you’re tired of right now, what’s your best option? Sometimes it will be best to just stop and walk away. Other times it’ll be necessary to push through to get it done. But often a nap, coffee break, or a few days break can be all that’s needed to make the project appealing again. P.S. Marketing Gameplan Focus Week gets started on Monday. Want my help prioritizing your marketing activities for the next few months? Get Marketing Gameplan for £7 (saving £20) until 5th Jan. If you already own Marketing Gameplan or an All Access Pass - go here for details of how to get involved. P.P.S. I really wanted to show you before and after photos so you can say ‘wow what a great job you did’ but also I don’t want anyone to see how gross the 8-years-old-and-never-been-cleaned sofa looked, so here’s a photo of it after the cleaning was done, but before I figured out which cushions went where. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
When you're launching or promoting an offer, at some point, pretty early on, you need an email that simply states what the offer is, and why people would want it, Reader As I am on Day 2 of my Marketing On Purpose launch.... that point is now. And, in my humble opinion, the easiest way to do this is to lay it out Q&A style. So....allow me to introduce Marketing On Purpose. Qu: Hey Laura, what’s this Marketing On Purpose thing you keep banging on about? Answer: Thanks for asking completely...
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