Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
I was only half-way through when I wanted to quit
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Just as with any other domestic project, I was less than 50% through cleaning the sofa when my initial enthusiasm wore off and I decided I didn’t want to do it anymore Reader 🙄 I'd been so excited to use my new upholstery cleaning machine. And initially watching the suds shoot out, then the dirty liquid get sucked back up again was entertaining enough to keep me going… and then suddenly it wasn’t. Normally at this juncture, I would cry and wait for my husband to rescue me with tea, sympathy, words of reassurance, and a helping hand to get me back on track. But he’d gone away for the weekend. It was just me. I had three options: A: Stop where I was…. with half the cushions a slightly different colour to the others. B: Push through the physical tiredness, hand cramps, and mental boredom….which would result in a bit of a botched job, and I might start hating the sofa so much I’d feel sad every time I sat on it. C: Take a break and come back to it the next day. I went with option C, and the next day it took way less time to finish the job than I thought it would. If there’s a project you’re tired of right now, what’s your best option? Sometimes it will be best to just stop and walk away. Other times it’ll be necessary to push through to get it done. But often a nap, coffee break, or a few days break can be all that’s needed to make the project appealing again. P.S. Marketing Gameplan Focus Week gets started on Monday. Want my help prioritizing your marketing activities for the next few months? Get Marketing Gameplan for £7 (saving £20) until 5th Jan. If you already own Marketing Gameplan or an All Access Pass - go here for details of how to get involved. P.P.S. I really wanted to show you before and after photos so you can say ‘wow what a great job you did’ but also I don’t want anyone to see how gross the 8-years-old-and-never-been-cleaned sofa looked, so here’s a photo of it after the cleaning was done, but before I figured out which cushions went where. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Sometimes my job involves pissing my clients off, Reader The conversation (via Zoom, Voxer, or text) goes like this.... Client: I need to build my email list, but I don't want to run Facebook Ads Or Client: I want to get more people into my membership, but my last doors open/closed launch cycle flopped, and I don't want to do it again Or Client: I know I need to be marketing my business, but I hate creating content for social media. Or some other variation of: I need this outcome, but I...
This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...
Even an experienced copywriter (me) knocks out a sub-par sales page sometimes, Reader Last week I launched a new 1-1 service - The 90-day Marketing Action Plan. During our 1-1 session, my first client mentioned they were worried we wouldn’t make progress because they were presenting me with a tangled lump of Head Spaghetti (they used the phrase Head Spaghetti and I loved it so much I’ve borrowed it for this email). I reassured them that Head Spaghetti was one of my most favorite materials to...