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Inevitable Disappointment
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The subject line’s a bit depressing, but hopefully the email is a burden-lifter, Reader Earlier this year, I tried, and failed, to get tickets for a concert Son#2 desperately wanted to go to. He adores a video game called Expedition 33. I’ve spent hours watching character breakdown videos on YouTube with him so he can share his love of the game with me. And whenever we’re in the car, the Expedition 33 soundtrack comes with us. When a live orchestra played the songs from the game at a small venue in London this Summer, the tickets sold out before the sales page had even loaded for me 😭😭😭 We consoled ourselves by noticing that the venue would've been a bit of a pickle to get to for two people who don't love crowded, noisy, over-stimulating public transport, and it would be much better if the orchestra came to the O2 (because it's on the edge of London nearer to us). Last Thursday I got an email announcing a worldwide arena tour, and the one and only UK date was at the O2! And now (thanks to my sister-in-law's ticket-buying tenacity) we're the over-excited owners of two tickets. We are very happy. But many other Expedition 33 fans, not so much. The tour isn’t coming to their country. Or it is in their country, but in a city a long way from their home. The orchestra can only play so many gigs, in so many venues, to so many spectators. So disappointment is inevitable. Imagine how absurd it would be for them to plan a tour that disappointed nobody - 3 gigs a day, a different city every 48 hours, a tour that just keeps on going until nobody wants a ticket. Of course that’s silly. Sometimes it’s hard to make business decisions because I don’t want to disappoint people. It helps me to remember the many times I have benefited when someone has been brave enough to create, offer, or share something that inevitably results in disappointment for some people. And now this gig will be added to that collection of inspiration. Is there a change you want to make to your business but you’re scared of disappointing people? Reply and tell me, and if you like, I’ll tell you about some changes I’m making too - we can be change/disappointment buddies This week's newsletter is sponsored by.... More from Laura.... |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Is there something you want to do, that feels a bit big and scary Reader? For two years I’ve wanted to replace the drawings on my website (bought from Creative Market) with drawings I made myself. This quest has rewarded me with many excellent side benefits. It was a marvellous excuse to buy an iPad. ✅ I get to look cool and artsy when I whip out my iPad and fancy pencil and start drawing in public. ✅ I have something I can do in the board games cafe while waiting for Son#2 to finish playing...
⏱️ 30-second version I stopped using Zoom because it couldn't listen, concentrate and sit still at the same time, and life was great. Then I reintroduced it because - well I don't even know. I've re-stopped using Zoom and by suiting myself I'm able to do my best work. If there's something a bit crappy that you don't love about your business right now, how can you change it to work better for you and your clients? Is there something you do for your business on the regular that you’d really...
A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my...