Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
It is what it is and this is it
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When you're launching or promoting an offer, at some point, pretty early on, you need an email that simply states what the offer is, and why people would want it, Reader As I am on Day 2 of my Marketing On Purpose launch.... that point is now. And, in my humble opinion, the easiest way to do this is to lay it out Q&A style. So....allow me to introduce Marketing On Purpose. Qu: Hey Laura, what’s this Marketing On Purpose thing you keep banging on about? Answer: Thanks for asking completely imaginary potential client. Marketing On Purpose is my 12-week 1-1 mentoring package for people who don’t have a whole lot of time (or energy) to invest in their marketing, and want to feel more confident that what they’re doing is impactful for their business. Qu: If I joined, what would I get? Answer: There are five parts to Marketing On Purpose - you’re welcome to use each element as much or as little as you want. 1 - Weekly prompts to help you plan your marketing activities, and then a form to tell me about it (if you want to - for accountability and cheerleading). 2 - Weekly opportunity to Ask Me Anything - tell me about your tangled dilemma, or choice you need to take, or decision you need to make…. and we can go back and forth via text messages in the portal, all week, until you’ve got clarity and confidence. 3 - Weekly opportunity to request copywriting feedback - Use the portal to send me your marketing content, sales copy, emails, website page - whatever you want my eyes on - and I’ll get back to you with feedback and suggestions that make that piece of copy better AND helps you write better copy in the future. 4 - Weekly opportunity to record your Tiny Triumphs - so you can see, and tell me about, the progress you’re making - so important for establishing confidence and momentum in your marketing. 5 - 3 months access to all my copywriting resources and online marketing courses - to help you do whatever you’ve got planned over the next 12 weeks. Qu: How much is it? Answer: £595 (or you can split into 3 payments of £200). Qu: OK, I’m more than a little bit curious, but not ready to buy yet - what should I do? Answer: First, go check out all the details, and the behind-the-scenes video over on the Marketing On Purpose sales page. Then, if you’re still interested but you’ve got questions, or want some reassurance around whether this is right for you and your business right now, jump into my Voxer inbox (or reply to this email). Send me a text or voice message whenever is good for you, and I’ll get back to you the next time I’m working. There’s no pressure - that’s not how I sell - just friendly conversation. Qu: Can I borrow this email structure and use it the next time I'm promoting something? Answer: Absolutely! Info presented in this Q & A style is often much easier for a reader to process than a regular sales page, and is a smart way to introduce your subscribers to a new offer - go for it. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Yesterday, as I was a couple of hours into working on a new tool I’m excited about, I started to feel Not Good, Reader My chest felt tight, so I took off my bra (even though it was more than five hours before bra-off-o-clock), but I still felt like my lungs were being crushed. Then I realised my tongue was rammed hard up against the roof of my mouth - just like it is when I’m really stressed. I was focusing so hard on the thing I was excited about, I was holding my breath. So I looked it up,...
Way, way back in 2007, as a young mum with two boys under 2, my life was revolutionized by being able to order my groceries online and have them delivered to my house. Honestly, it was life-changing. Because we live by the coast and away from major towns, we had a very small number of supermarket chains to choose from... well we had one to choose from. One. Only one of the major brands would deliver to our area at that time. So we 'chose' them, and happily shopped with them for the next 18...
Last week I felt inspired* to buy myself a new beautiful hardback journal Reader (*OK what happened was I bought a notebook as a gift for someone else, and then felt jealous of that person getting a new notebook, so I had to buy one for myself too). This journal is a space for me to write about my aspirations for adventures, milestones, and achievements. But, I find it tricky to think about the future without getting struck down by a case of the ‘shoulds’. I should be doing better I should...