Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
It is what it is and this is it
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When you're launching or promoting an offer, at some point, pretty early on, you need an email that simply states what the offer is, and why people would want it, Reader As I am on Day 2 of my Marketing On Purpose launch.... that point is now. And, in my humble opinion, the easiest way to do this is to lay it out Q&A style. So....allow me to introduce Marketing On Purpose. Qu: Hey Laura, what’s this Marketing On Purpose thing you keep banging on about? Answer: Thanks for asking completely imaginary potential client. Marketing On Purpose is my 12-week 1-1 mentoring package for people who don’t have a whole lot of time (or energy) to invest in their marketing, and want to feel more confident that what they’re doing is impactful for their business. Qu: If I joined, what would I get? Answer: There are five parts to Marketing On Purpose - you’re welcome to use each element as much or as little as you want. 1 - Weekly prompts to help you plan your marketing activities, and then a form to tell me about it (if you want to - for accountability and cheerleading). 2 - Weekly opportunity to Ask Me Anything - tell me about your tangled dilemma, or choice you need to take, or decision you need to make…. and we can go back and forth via text messages in the portal, all week, until you’ve got clarity and confidence. 3 - Weekly opportunity to request copywriting feedback - Use the portal to send me your marketing content, sales copy, emails, website page - whatever you want my eyes on - and I’ll get back to you with feedback and suggestions that make that piece of copy better AND helps you write better copy in the future. 4 - Weekly opportunity to record your Tiny Triumphs - so you can see, and tell me about, the progress you’re making - so important for establishing confidence and momentum in your marketing. 5 - 3 months access to all my copywriting resources and online marketing courses - to help you do whatever you’ve got planned over the next 12 weeks. Qu: How much is it? Answer: £595 (or you can split into 3 payments of £200). Qu: OK, I’m more than a little bit curious, but not ready to buy yet - what should I do? Answer: First, go check out all the details, and the behind-the-scenes video over on the Marketing On Purpose sales page. Then, if you’re still interested but you’ve got questions, or want some reassurance around whether this is right for you and your business right now, jump into my Voxer inbox (or reply to this email). Send me a text or voice message whenever is good for you, and I’ll get back to you the next time I’m working. There’s no pressure - that’s not how I sell - just friendly conversation. Qu: Can I borrow this email structure and use it the next time I'm promoting something? Answer: Absolutely! Info presented in this Q & A style is often much easier for a reader to process than a regular sales page, and is a smart way to introduce your subscribers to a new offer - go for it. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my...
Have you heard the expression ‘sell the sizzle, not the steak’ Reader? Or ‘focus on the benefits, not the features’? In 15+ years writing online sales copy for other people’s businesses, I have heard those two a LOT. From clients. From other copywriters. From business/marketing coaches who mean well, and are trying to improve a sales page they’re critiquing. But, in my opinion, if you’re selling an online service, coaching, group program, course or similar, it’s really crap advice. ‘Sell the...
I’m nearing the end of the third week of having sciatica. Most of the time, I’m pain-free - unless I sit down. And my leg does what it’s supposed to with about 80% reliability. This morning I felt good enough for a shuffle around the supermarket to retrieve some essentials. Sitting in the car park, before embarking on this quest for bread, bananas and Son #2's weekly fix of sausage rolls, I reminded myself of my Doing Hard Things mantra: This can be therapy or torture or somewhere in between,...