Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
It is what it is and this is it
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When you're launching or promoting an offer, at some point, pretty early on, you need an email that simply states what the offer is, and why people would want it, Reader As I am on Day 2 of my Marketing On Purpose launch.... that point is now. And, in my humble opinion, the easiest way to do this is to lay it out Q&A style. So....allow me to introduce Marketing On Purpose. Qu: Hey Laura, what’s this Marketing On Purpose thing you keep banging on about? Answer: Thanks for asking completely imaginary potential client. Marketing On Purpose is my 12-week 1-1 mentoring package for people who don’t have a whole lot of time (or energy) to invest in their marketing, and want to feel more confident that what they’re doing is impactful for their business. Qu: If I joined, what would I get? Answer: There are five parts to Marketing On Purpose - you’re welcome to use each element as much or as little as you want. 1 - Weekly prompts to help you plan your marketing activities, and then a form to tell me about it (if you want to - for accountability and cheerleading). 2 - Weekly opportunity to Ask Me Anything - tell me about your tangled dilemma, or choice you need to take, or decision you need to make…. and we can go back and forth via text messages in the portal, all week, until you’ve got clarity and confidence. 3 - Weekly opportunity to request copywriting feedback - Use the portal to send me your marketing content, sales copy, emails, website page - whatever you want my eyes on - and I’ll get back to you with feedback and suggestions that make that piece of copy better AND helps you write better copy in the future. 4 - Weekly opportunity to record your Tiny Triumphs - so you can see, and tell me about, the progress you’re making - so important for establishing confidence and momentum in your marketing. 5 - 3 months access to all my copywriting resources and online marketing courses - to help you do whatever you’ve got planned over the next 12 weeks. Qu: How much is it? Answer: £595 (or you can split into 3 payments of £200). Qu: OK, I’m more than a little bit curious, but not ready to buy yet - what should I do? Answer: First, go check out all the details, and the behind-the-scenes video over on the Marketing On Purpose sales page. Then, if you’re still interested but you’ve got questions, or want some reassurance around whether this is right for you and your business right now, jump into my Voxer inbox (or reply to this email). Send me a text or voice message whenever is good for you, and I’ll get back to you the next time I’m working. There’s no pressure - that’s not how I sell - just friendly conversation. Qu: Can I borrow this email structure and use it the next time I'm promoting something? Answer: Absolutely! Info presented in this Q & A style is often much easier for a reader to process than a regular sales page, and is a smart way to introduce your subscribers to a new offer - go for it. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
LEGO Botanicals - that’s the only thing I’ll be scouring the Internet for at the end of November. I want to expand my collection beyond this one lonely cactus, so I will happily spend some time and energy looking for a good deal on those. But besides my love of the little construction brick, this year I’m intentionally opting out of Black Friday. I won’t be selling my own Black Friday offers. I (almost certainly) won’t be promoting other people’s Black Friday offers. And I’ll avoid emails and...
For me, my clients, and I suspect you too Reader, making the sale isn't the end goal - it's the beginning of a longer-term relationship. And that can make selling feel awkward. We don't want to start our new client relationship by being pushy and manipulative. But if we're too humbly-mumbly about what we offer, the client relationship might never get a chance to start at all. In the Summer, I entered a Doom Spiral about this exact dilemma, then pulled myself out of it with a cup of tea, a...
As each business owner made the most of their 30-second opportunity to introduce themselves to the room, I was eyeballing the door and wondering if I could shuffle out unnoticed. The rising panic made the right words elusive. Gosh darn it, Laura, you should’ve anticipated this and come prepared. You had a 3-hour car journey to rehearse this! I have no recollection of the words that eventually tumbled out of my mouth, but I’m pretty certain it wasn’t a pithy one-liner encapsulating my...