Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
It is what it is and this is it
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When you're launching or promoting an offer, at some point, pretty early on, you need an email that simply states what the offer is, and why people would want it, Reader As I am on Day 2 of my Marketing On Purpose launch.... that point is now. And, in my humble opinion, the easiest way to do this is to lay it out Q&A style. So....allow me to introduce Marketing On Purpose. Qu: Hey Laura, what’s this Marketing On Purpose thing you keep banging on about? Answer: Thanks for asking completely imaginary potential client. Marketing On Purpose is my 12-week 1-1 mentoring package for people who don’t have a whole lot of time (or energy) to invest in their marketing, and want to feel more confident that what they’re doing is impactful for their business. Qu: If I joined, what would I get? Answer: There are five parts to Marketing On Purpose - you’re welcome to use each element as much or as little as you want. 1 - Weekly prompts to help you plan your marketing activities, and then a form to tell me about it (if you want to - for accountability and cheerleading). 2 - Weekly opportunity to Ask Me Anything - tell me about your tangled dilemma, or choice you need to take, or decision you need to make…. and we can go back and forth via text messages in the portal, all week, until you’ve got clarity and confidence. 3 - Weekly opportunity to request copywriting feedback - Use the portal to send me your marketing content, sales copy, emails, website page - whatever you want my eyes on - and I’ll get back to you with feedback and suggestions that make that piece of copy better AND helps you write better copy in the future. 4 - Weekly opportunity to record your Tiny Triumphs - so you can see, and tell me about, the progress you’re making - so important for establishing confidence and momentum in your marketing. 5 - 3 months access to all my copywriting resources and online marketing courses - to help you do whatever you’ve got planned over the next 12 weeks. Qu: How much is it? Answer: £595 (or you can split into 3 payments of £200). Qu: OK, I’m more than a little bit curious, but not ready to buy yet - what should I do? Answer: First, go check out all the details, and the behind-the-scenes video over on the Marketing On Purpose sales page. Then, if you’re still interested but you’ve got questions, or want some reassurance around whether this is right for you and your business right now, jump into my Voxer inbox (or reply to this email). Send me a text or voice message whenever is good for you, and I’ll get back to you the next time I’m working. There’s no pressure - that’s not how I sell - just friendly conversation. Qu: Can I borrow this email structure and use it the next time I'm promoting something? Answer: Absolutely! Info presented in this Q & A style is often much easier for a reader to process than a regular sales page, and is a smart way to introduce your subscribers to a new offer - go for it. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
I made a tiny choice today that gave me big joy, Reader It would’ve been so easy to miss if I’d been on autopilot, hurrying to the next thing. I had a routine medical appointment (all’s fine), and instead of battling the chaos of the hospital car park, I parked half a mile away and walked. The walk was HOT. The appointment was a little delayed. Afterwards, I was sweaty, discombobulated, and eager to get back to the car, home for a shower, and on with my to-do list. But as I was marching along...
The weather was good, the tide was just right, and Mr Worditude and both The Sons were home, so I sacked off work and went to the beach - I even got in the actual sea (just past my knees, then hid under my hoodie towel to defrost). After a shower, food and coffee, I thought I'd return to my laptop, bursting with vim and vigour eager to blast through my to-do list. I was wrong Reader I've been back home for more than 5 hours, it's 6pm, and it's time I accepted that I will be filled with...
What do you love to work on that other people would rather avoid Reader? Mr Worditude spends a huge proportion of his working day gazing at spreadsheets, and he's perfectly content (something to do with freight and accounting 🤷♀️).For me, it's sales pages. I've worked on hundreds of sales pages for clients. Long ones. Little ones. Brand new pages for freshly launched offers. Re-vamped pages for long-established bestsellers. It never gets old. I still love working on this magical...