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I considered applying for a job Reader It’s very rare that I see a job that is even a tiny but appealing to me, but for about 3 seconds this weekend, an assistant manager role at our local nature reserve did look quite attractive. The salary was similar to what I pay myself now, and the hours were a little more than I currently work. Then I remembered that on Monday I was taking Flossie (the world’s fluffiest tabby cat) to the vet for her annual check-up and vaccinations. And then my brain snowballed….recollecting all the little tiny moments of flexibility I enjoy from being self-employed, and how they’d be gone if I had a job. Appointments for the dentists, doctors, hairdressers can be had for me and The Sons at pretty much any time of day, any day of the week. I can match my activity to my mood, energy or well-being. Need fresh air? I open the door and walk out of it. Feeling focussed at 8pm on a Saturday - I can grab my laptop, get productive, and know I’ve freed up hours of my time for the next week. I can take a nap whenever I need to (which apparently is quite often in the Winter). I get to stroke my cats whenever I want….OK I’ve got to stop listing these things now, it’s making me emotional. Oh wait…. I should probably mention something about how I love being around for The Sons….. I probably shouldn’t have listed them after my cats…. don’t tell them. It’s very hard to put a financial value on these micro-flexes, so they often get overlooked. And when we tally up what we’ve achieved so far in our business, or we visualize the goals we want to achieve, these little freedoms don’t make it onto the list. But if we set goals, and measure achievements, only in terms of numbers - hours worked, and money earned - we’re missing out on a huge amount of value our business already gives us, and could be giving more of. Sure count the money - we need that. But count the micro-flexes too. What micro-flexes does your business offer you already? What would you like it to deliver more of in 2025? And have you designed your business, your offers, your marketing to make that possible? |
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It's back - I've missed doing these wrap emails. Every week I come across so many things that make me think 'ooh my Comfy Business people would love this' but I don't really use social media, and so I forget to share them. So I'm bringing back the Weekly Wrap. Here's a selection from the last 7 days that you might love: New blog post from me: Suit Yourself Decision Sprint - 9 prompts to help you decide whether to do that thing you want to do but keep putting off. Repeat Repeat Results...
I knew from the opening scene that I had seen this film before Reader Last Friday morning I settled down to enjoy my weekly movie date with myself, a pint of tea, and a huge bag of Butterkist to hand. I’d chosen Her - a film that had been on my watch list for two years but until now hadn’t been available on any of the five streaming platforms I paid for. So when it rocked up on Netflix last week, I knew it was my Friday morning film. And then I saw Joaquin Phoenix at work in his office job,...
Over the last 16 years (yes, really) working in online marketing, I’ve had hundreds of conversations with business owners trapped in a marketing thought loop. It sounds like…… “There’s this thing I want to try out / stop doing / achieve, but… What if I break everything else that’s working well What if I hate it What if I fail It’s not really how people are supposed to do this I should be working on this other thing instead…..” They can't see a way forward because each thought generates two...