Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Painful Potatoes
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Little diced potatoes roasted in garlic, salt, pepper, and olive oil is a solid favourite in this house Reader. And every time I cook them, Every Time, I'll sneakily pop a piece of fresh-from-the-oven potato right into my mouth. Every Time. It hurts so much. I try to be patient and wait. I wave the potato around in the air to cool it down. But my reward system (like everyone else's) fires faster and louder than my pain-warning system. And my brain also throws in a little bit of optimism bias, telling me this potato won't betray me like the last one. The result - a moment of dopamine-releasing bliss followed by hours of regret. In my business, my signature hurt-myself action was to move platforms - course platforms, email platforms, invoicing platforms, project-planning platforms. Now that I'm aware of my platform-switching habit, I'm able to pause before I hit the 'cancel account' button, and consider whether my efforts would be better spent elsewhere (I needed to do that this week when I got the Price Rise email from my email provider Kit <-- affiliate link) Do you know what you habitual hurt-yourself move is? No need to beat yourself up over it, or regret how many times you've done it in the past. Just being aware of it the next time it comes up can be enough for you to change the pattern (unless you can't stop eating hot potatoes, apparently, there is no preventing that). Want help changing an unhelpful pattern in your marketing? Reply to this email, or book a 1-1 Unjumble session here. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
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“Writer, dreamer, coffee lover” “Overwhelmed, burning out, and struggling to put yourself first?” “Join my newsletter for social media marketing tips and news” Know what they’ve got in common Reader? They fail my Copy-Paste Test. If I can copy your social media bio, or an opening line of your sales page, or your newsletter description, and paste it into someone else’s business and it still makes sense…. it’s too bland. When you find a disappointingly beige phrase or sentence, you have three...