Every business decision feels so loaded and there are so many of them Reader And they just keep coming. Pick a course platform. Pick an email provider. Pick a website host. A podcast host. A scheduling tool, a payment processor, a webinar platform, a legal template bundle. Pick your favourite fonts. Two or three. Not four. And they need to work together. Pick a colour palette that reflects your heart, soul, and market positioning. Pick the perfect mug to feature in your casual tea-sipping headshot. No pressure. Just every decision seemingly critical to the future success of your business. For the first few years in my business, my personal form of self-sabotage was doubting my tech-selection abilities and switching tools. I’ve changed email platforms three times: I’ve also switched course platforms four times: I’m now settled with MemberVault - it’s my home. I’ve talked about it so much they made me a custom landing page (also an affiliate link). If you’re stuck in decision limbo while choosing something new or trying to justify a switch, I wrote up my course platform saga (it's an oldie but a goodie). At the bottom of that post, you’ll find 5 tips for choosing a course platform - but they work for most tech decisions, so feel free to borrow them. Or just hit reply and share your tech angst. P.S. I'm too It'd be Me + You co-creating your new sales page via Voxer and Google docs for the day (6-hour window). First 3 places will be £500 (for context my done-for-you sales page copywriting service is usually £1500, this will be quicker and more fun and get a better result because we're doing it together). Reply if you're a little bit interested and I'll pull the details together and give you first dibs. |
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I made a tiny choice today that gave me big joy, Reader It would’ve been so easy to miss if I’d been on autopilot, hurrying to the next thing. I had a routine medical appointment (all’s fine), and instead of battling the chaos of the hospital car park, I parked half a mile away and walked. The walk was HOT. The appointment was a little delayed. Afterwards, I was sweaty, discombobulated, and eager to get back to the car, home for a shower, and on with my to-do list. But as I was marching along...
The weather was good, the tide was just right, and Mr Worditude and both The Sons were home, so I sacked off work and went to the beach - I even got in the actual sea (just past my knees, then hid under my hoodie towel to defrost). After a shower, food and coffee, I thought I'd return to my laptop, bursting with vim and vigour eager to blast through my to-do list. I was wrong Reader I've been back home for more than 5 hours, it's 6pm, and it's time I accepted that I will be filled with...
What do you love to work on that other people would rather avoid Reader? Mr Worditude spends a huge proportion of his working day gazing at spreadsheets, and he's perfectly content (something to do with freight and accounting 🤷♀️).For me, it's sales pages. I've worked on hundreds of sales pages for clients. Long ones. Little ones. Brand new pages for freshly launched offers. Re-vamped pages for long-established bestsellers. It never gets old. I still love working on this magical...