Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Plastic Flowers
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LEGO Botanicals - that’s the only thing I’ll be scouring the Internet for at the end of November. I want to expand my collection beyond this one lonely cactus, so I will happily spend some time and energy looking for a good deal on those. But besides my love of the little construction brick, this year I’m intentionally opting out of Black Friday. I won’t be selling my own Black Friday offers. I (almost certainly) won’t be promoting other people’s Black Friday offers. And I’ll avoid emails and social media content related to Black Friday offers. This year I don’t have the energetic bandwidth. And my nervous system does not need to endure the neurochemical cocktail of:
I’m gonna skip it this year. What does this mean for you? Pretty much nothing. Because you are your own person, running your own business, with your own audience, and you get to make decisions based on what suits you. That’s the point of this email. You get to choose if you want to offer discounts or special deals this Black Friday. You get to choose how much you want to engage as a seller or a consumer. And the choice you make this year doesn’t have to be the same choice you make forever and ever. It can just be an experiment for this year. Want some help with your Black Friday prep? |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
For me, my clients, and I suspect you too Reader, making the sale isn't the end goal - it's the beginning of a longer-term relationship. And that can make selling feel awkward. We don't want to start our new client relationship by being pushy and manipulative. But if we're too humbly-mumbly about what we offer, the client relationship might never get a chance to start at all. In the Summer, I entered a Doom Spiral about this exact dilemma, then pulled myself out of it with a cup of tea, a...
As each business owner made the most of their 30-second opportunity to introduce themselves to the room, I was eyeballing the door and wondering if I could shuffle out unnoticed. The rising panic made the right words elusive. Gosh darn it, Laura, you should’ve anticipated this and come prepared. You had a 3-hour car journey to rehearse this! I have no recollection of the words that eventually tumbled out of my mouth, but I’m pretty certain it wasn’t a pithy one-liner encapsulating my...
Quickie version Got a sales page, website copy, or marketing content you really need to write, but can’t find the motivation/time to do it? Want me to be your copywriting coach, editor, cheerleader this Thursday? (Available on other dates throughout the rest of 2027) Full-length version After a very long, very hot Summer, our garden looked like a giant packet of Twiglets had exploded in the sky, rained down, and buried every square inch of green that was once our lawn and flower beds. (For...