Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Rather not
|
Is there something you do for your business on the regular that you’d really rather not Reader? For me, it's video chat. I don’t enjoy working with clients via video chat. It’s hard for me to think, listen, and sit still all at the same time. It’s even harder for me to listen or talk while my brain provides a constant running commentary about what my face is doing (Why did you smile then? That was poorly timed. Frown, you should frown to look attentive, no not that much frowning…no not the smile again). Allow me to submit as evidence some screenshots from my Vimeo account - hard proof that I should be very concerned about what my face is doing during a conversation. A few years ago I restructured my offers so nearly everything I did was asynchronous - via Voxer and shared Google Docs. But the video chats crept back in. Because I told myself that they were better value for the client. I started offering 30-minute video chats when onboarding my mentoring clients, and 60-minute one-off strategy sessions via video chat too. And it was fine. It’s not torture. I don’t switch off my webcam and collapse into an exhausted slump on the sofa after each session. But it’s not my favourite way to work. So I tried an experiment. I swapped those video chat sessions for Voxer, and added a more detailed intake form so that I could do some of the thinking ahead of time. My goal was to see if I could make it better for me AND for the client. And it worked. I know it worked because
And I realised there might be a whole group of people who would like to work with me, who also don’t love video chats and would much rather use voice or text messaging instead. This email is partly for public accountability, so I don’t drift back to adding video chats into my offers. It’s also a reminder that the new format (via Voxer) Marketing Momentum Action Planning Sessions are £97 (if you buy before 31st August and book by 11th September, because my calendar is wide open until the next intake of mentoring clients). And it’s also to encourage you to think about what’s a little bit crappy in your business right now, and how you could change that to make it better for you and your clients. P.S. Wanna help me write a blog post? If you avoid appointments and/or video chat in your business, and you'd be happy to answer a couple of questions for a blog post, reply to this email to tell me you're in. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Quickie version Got a sales page, website copy, or marketing content you really need to write, but can’t find the motivation/time to do it? Want me to be your copywriting coach, editor, cheerleader this Thursday? (Available on other dates throughout the rest of 2027) Full-length version After a very long, very hot Summer, our garden looked like a giant packet of Twiglets had exploded in the sky, rained down, and buried every square inch of green that was once our lawn and flower beds. (For...
The subject line’s a bit depressing, but hopefully the email is a burden-lifter, Reader Earlier this year, I tried, and failed, to get tickets for a concert Son#2 desperately wanted to go to. He adores a video game called Expedition 33. I’ve spent hours watching character breakdown videos on YouTube with him so he can share his love of the game with me. And whenever we’re in the car, the Expedition 33 soundtrack comes with us. When a live orchestra played the songs from the game at a small...
Is there something you want to do, that feels a bit big and scary Reader? For two years I’ve wanted to replace the drawings on my website (bought from Creative Market) with drawings I made myself. This quest has rewarded me with many excellent side benefits. It was a marvellous excuse to buy an iPad. ✅ I get to look cool and artsy when I whip out my iPad and fancy pencil and start drawing in public. ✅ I have something I can do in the board games cafe while waiting for Son#2 to finish playing...