Summoned kraken with one task


Have you ever tried to complete something that should be simple, then have it unravel into six other essential-but-unexpected tasks that all need doing first? And ideally all at the same time.

For context: Son #2 turned 18 this year and has additional support needs. Which means there's a steady stream of government admin for me to do on his behalf as he is now legally an adult.

Monday looked like this:

  • Look online to find out how to do a thing
  • Government website says: call this number
  • Call the number, get told: “Why aren’t you doing this online?”
  • Get a different website to look at
  • Go to that website… need to set up a new account
  • Can’t use my own email (even though I’m the one managing the whole thing) because that's already linked to an account
  • Detour to Gmail to create a brand new inbox just for Son #2 admin
  • Back to the site… try again to do the original thing...

And so on, and so on... until I had to stop because I was just about ready to cry. Literally the tears were stinging my eyes and I couldn't see the screen properly.

It happens all the time in business too (but I don't get upset because I'm used to it here).

I get an idea for a new offer and think:
This’ll be quick - I just need to write a sales page.

Then I remember...
... the checkout page, the thank-you page, the thank-you email, the follow-up sequence, the scheduling link, the graphics…

That one simple task has exploded into a full-blown kraken - all flailing tentacles and unexpected complications, pulling me into an ever-expanding to-do list I can't seem to escape from.

When I’m in the middle of it, I feel unproductive - like I must be doing something wrong.

But it just is like that.

It is complicated.

It does take time.

If you’ve been putting off a project because there are just so many interlinked bits, I've got two suggestions for you:

#1 Work on whatever bit of the expanding to-do list feels fun first, because there's rarely a one-true start point.

#2 I've got two VIP days available soon, and they are perfect for kraken-esque copywriting projects like:

  • Writing content and a sales page to promote an existing offer
  • Writing All The Things to launch something new
  • Setting up a lead magnet and welcome sequence

Basically anything with “ugh there’s just too many bits” energy.

Here’s how it works →

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