Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
The perfectly valid reason it's hard to do your own marketing
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It’s not that you don’t have the time or energy to do your marketing, Reader But that time and energy feel so precious, it feels scary to use it. You tell yourself that you should send that email, post that Reel, or create that lead magnet.... ...while simultaneously worrying that it's not the right thing to work on, it’s a waste of time, and nobody wants your marketing content (their inboxes are already crowded). When you’re trapped in that ‘I need to do this, but what’s the point’ stalemate, get yourself moving with these three questions:
Want some 1-1 help with this? Marketing On Purpose is my 12 weeks 1-1 marketing mentoring package, and the next intake starts on Monday 20th January. Over 12 weeks I’ll help you build confidence in your marketing through weekly:
Curious to know more? You can get all the details, including the price, and a behind-the-scenes video here.
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The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Welcome to the first weekly wrap of January. In case you missed it: I shared 10 questions to help you write your automated Lead Magnet follow-up emails. And I shared this solution to the 'can't see it, doesn't exist' problem I experience with business plans. Also happening in my world: Bought - a new mattress, and last night slept for 7 hours straight. Turns out the problem was not my body, but the thing that was meant to support my body. Decided - to create a new chalk drawing in my bedroom...
If I can’t see it, it doesn’t exist, Reader This is why many delicious snacks have expired in my fridge only to be discovered several days/weeks after they ceased being safe to eat 😭 So even though I use Notion for all my business plans and ideas, I still need to physically write the plan down somewhere I can see it otherwise I will forget I made a plan, and I won’t do any of the things on the plan. I used to create an A3 poster and stick it to the inside of my wardrobe, so I could get a...
What happens after someone claims your Lead Magnet/s Reader? Lead Magnet follow-up emails can, unintentionally, end up being a bit naggy. If your email includes the phrase 'did you have a chance to look at NAME OF LEAD MAGNET yet?' your subscriber probably feels more harassed than supported. I don't want to write a Lead Magnet Follow-up Sequence template for you because so much depends on how many emails you want to send, what you sell, and your audience. So instead, I created this: 10...