It’s not that you don’t have the time or energy to do your marketing, Reader But that time and energy feel so precious, it feels scary to use it. You tell yourself that you should send that email, post that Reel, or create that lead magnet.... ...while simultaneously worrying that it's not the right thing to work on, it’s a waste of time, and nobody wants your marketing content (their inboxes are already crowded). When you’re trapped in that ‘I need to do this, but what’s the point’ stalemate, get yourself moving with these three questions:
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I made a tiny choice today that gave me big joy, Reader It would’ve been so easy to miss if I’d been on autopilot, hurrying to the next thing. I had a routine medical appointment (all’s fine), and instead of battling the chaos of the hospital car park, I parked half a mile away and walked. The walk was HOT. The appointment was a little delayed. Afterwards, I was sweaty, discombobulated, and eager to get back to the car, home for a shower, and on with my to-do list. But as I was marching along...
The weather was good, the tide was just right, and Mr Worditude and both The Sons were home, so I sacked off work and went to the beach - I even got in the actual sea (just past my knees, then hid under my hoodie towel to defrost). After a shower, food and coffee, I thought I'd return to my laptop, bursting with vim and vigour eager to blast through my to-do list. I was wrong Reader I've been back home for more than 5 hours, it's 6pm, and it's time I accepted that I will be filled with...
What do you love to work on that other people would rather avoid Reader? Mr Worditude spends a huge proportion of his working day gazing at spreadsheets, and he's perfectly content (something to do with freight and accounting 🤷♀️).For me, it's sales pages. I've worked on hundreds of sales pages for clients. Long ones. Little ones. Brand new pages for freshly launched offers. Re-vamped pages for long-established bestsellers. It never gets old. I still love working on this magical...