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The perfectly valid reason it's hard to do your own marketing
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It’s not that you don’t have the time or energy to do your marketing, Reader But that time and energy feel so precious, it feels scary to use it. You tell yourself that you should send that email, post that Reel, or create that lead magnet.... ...while simultaneously worrying that it's not the right thing to work on, it’s a waste of time, and nobody wants your marketing content (their inboxes are already crowded). When you’re trapped in that ‘I need to do this, but what’s the point’ stalemate, get yourself moving with these three questions:
Want some 1-1 help with this? Marketing On Purpose is my 12 weeks 1-1 marketing mentoring package, and the next intake starts on Monday 20th January. Over 12 weeks I’ll help you build confidence in your marketing through weekly:
Curious to know more? You can get all the details, including the price, and a behind-the-scenes video here. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
At the end of a long and tiring day, my brain told me to turn off the TV and draw a duck. I know better than to argue with my brain, Reader - there would be no sleep until I had followed the inspiration. So I did. One day, I would like to illustrate my blog posts and newsletters consistently, with drawings that clearly communicate something, and are in a style that is recognisably mine. But for now, I am playing around, drawing animals, weather icons, and whatever else I feel like attempting....
Do you keep track of what you’ve done, not just what you need to do Reader? A to-done list…. or even a ta-dah list if you’re feeling exuberant. I’ve done it for short periods when my inner voice has been particularly savage and I needed to feel better about what I was doing with my time. But it hasn’t been a habit of mine. It felt like too much of a faff to do The Thing and then write down that I had done The Thing. A few weeks ago, Son#2 began attending a farm-based day centre as part of his...
Yesterday, as I was a couple of hours into working on a new tool I’m excited about, I started to feel Not Good, Reader My chest felt tight, so I took off my bra (even though it was more than five hours before bra-off-o-clock), but I still felt like my lungs were being crushed. Then I realised my tongue was rammed hard up against the roof of my mouth - just like it is when I’m really stressed. I was focusing so hard on the thing I was excited about, I was holding my breath. So I looked it up,...