Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
The perfectly valid reason it's hard to do your own marketing
|
It’s not that you don’t have the time or energy to do your marketing, Reader But that time and energy feel so precious, it feels scary to use it. You tell yourself that you should send that email, post that Reel, or create that lead magnet.... ...while simultaneously worrying that it's not the right thing to work on, it’s a waste of time, and nobody wants your marketing content (their inboxes are already crowded). When you’re trapped in that ‘I need to do this, but what’s the point’ stalemate, get yourself moving with these three questions:
Want some 1-1 help with this? Marketing On Purpose is my 12 weeks 1-1 marketing mentoring package, and the next intake starts on Monday 20th January. Over 12 weeks I’ll help you build confidence in your marketing through weekly:
Curious to know more? You can get all the details, including the price, and a behind-the-scenes video here. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
My brain has a mighty powerful But Why Reflex, Reader If someone tells me to do something, it is very difficult for me to do that thing if I don't understand the logic behind why we’re doing it. I’ve been making money online for more than 15 years, and in all that time, I have really struggled with using urgency to sell. I know that it works. I know that it’ll help me make more sales, so I’ll be helping more people. I know that some buyers find it helpful to have a set window of time in which...
‘Won’t someone just use AI to do/learn this?’ If you’ve had this concern 👆 Reader, you’re not alone. I hear this from mentoring clients, or during Passholder Q&A days at least once a month. Firstly, let’s knock this problem back down to a reasonable size…. You’re over-estimating people’s willingness and ability to use AI to solve their problems. You’re wildly over-estimating AI’s ability to be helpful. We have been here before with a similar concern of: ‘won’t people just Google it?’ Now...
This is the scene Son#2 and The Husband found when they popped their heads into the bedroom to check on me (I'd been gone a few hours) Son#2: ‘What happened here?’ The Husband: ‘Mum emptied her head out onto the floor.’ I had to let the ideas out, but they don’t like to be written on a computer - they’ll only come through if I write them by hand…. and so a few times a year, after a rush of inspiration, my bedroom floor looks like this. But my ideas are only half the story. The other half...