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It’s not that you don’t have the time or energy to do your marketing, Reader But that time and energy feel so precious, it feels scary to use it. You tell yourself that you should send that email, post that Reel, or create that lead magnet.... ...while simultaneously worrying that it's not the right thing to work on, it’s a waste of time, and nobody wants your marketing content (their inboxes are already crowded). When you’re trapped in that ‘I need to do this, but what’s the point’ stalemate, get yourself moving with these three questions:
Want some 1-1 help with this? Marketing On Purpose is my 12 weeks 1-1 marketing mentoring package, and the next intake starts on Monday 20th January. Over 12 weeks I’ll help you build confidence in your marketing through weekly:
Curious to know more? You can get all the details, including the price, and a behind-the-scenes video here. |
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Way, way back in 2007, as a young mum with two boys under 2, my life was revolutionized by being able to order my groceries online and have them delivered to my house. Honestly, it was life-changing. Because we live by the coast and away from major towns, we had a very small number of supermarket chains to choose from... well we had one to choose from. One. Only one of the major brands would deliver to our area at that time. So we 'chose' them, and happily shopped with them for the next 18...
Last week I felt inspired* to buy myself a new beautiful hardback journal Reader (*OK what happened was I bought a notebook as a gift for someone else, and then felt jealous of that person getting a new notebook, so I had to buy one for myself too). This journal is a space for me to write about my aspirations for adventures, milestones, and achievements. But, I find it tricky to think about the future without getting struck down by a case of the ‘shoulds’. I should be doing better I should...
I spent the first 8 years of my self-employed life feeling like a fraud, because my business wasn't my top priority, Reader I wasn't going all in. I had no plans to scale. I was happy to make enough money for our bills, with as little time, energy, and headspace invested as possible, because I had a crap-ton of other things going on in my life. I used to worry that my Comfy Business wasn't a real business. I don't worry anymore. So I wrote this blog post (3-minute read) for anyone else...