Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
The perfectly valid reason it's hard to do your own marketing
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It’s not that you don’t have the time or energy to do your marketing, Reader But that time and energy feel so precious, it feels scary to use it. You tell yourself that you should send that email, post that Reel, or create that lead magnet.... ...while simultaneously worrying that it's not the right thing to work on, it’s a waste of time, and nobody wants your marketing content (their inboxes are already crowded). When you’re trapped in that ‘I need to do this, but what’s the point’ stalemate, get yourself moving with these three questions:
Want some 1-1 help with this? Marketing On Purpose is my 12 weeks 1-1 marketing mentoring package, and the next intake starts on Monday 20th January. Over 12 weeks I’ll help you build confidence in your marketing through weekly:
Curious to know more? You can get all the details, including the price, and a behind-the-scenes video here. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
“Writer, dreamer, coffee lover” “Overwhelmed, burning out, and struggling to put yourself first?” “Join my newsletter for social media marketing tips and news” Know what they’ve got in common Reader? They fail my Copy-Paste Test. If I can copy your social media bio, or an opening line of your sales page, or your newsletter description, and paste it into someone else’s business and it still makes sense…. it’s too bland. When you find a disappointingly beige phrase or sentence, you have three...
'Build connection' 🥱😫 You've probably heard/read that basic marketing advice one or two trillion times. It's true - but also not at all helpful - because HOW, how are we supposed to do that Reader??? How do we connect human-to-human without feeling over-exposed? Most of us imagine it as a sliding scale: At the cold and concrete end of the scale, people present a highly polished, professional version of themselves. At the TMI end, they share every messy detail of their lives. And we feel like...
I never know how to introduce these, Reader I think it's reasonable to assume my subscribers would like the opportunity to check out content I've co-created with other business owners, so I feel good about the idea of sending this email out. But then trying to write it - urgggh - 'here's a bunch of stuff you might like' feels odd. Anyway..... Here's a bunch of stuff you might like: The Courage and Confidence Podcast: This conversation with Lee Iggulden (a mentoring client) and her coach...