Therapy Or Torture


I’m nearing the end of the third week of having sciatica.

Most of the time, I’m pain-free - unless I sit down.

And my leg does what it’s supposed to with about 80% reliability.

This morning I felt good enough for a shuffle around the supermarket to retrieve some essentials.

Sitting in the car park, before embarking on this quest for bread, bananas and Son #2's weekly fix of sausage rolls, I reminded myself of my Doing Hard Things mantra:

This can be therapy or torture or somewhere in between, and I have a lot of influence over where on that scale this experience lands.

I chose therapy and shuffled round very slowly.

And rewarded myself by buying a cream cake to eat later, and lying in a hot bath as soon as I got back.

I make the same Therapy/Torture choice with my business.

When I started my business, I had a lot of stuff going on in my life that was grinding me down breaking me, completely breaking me.

We needed money, so I needed to work, but I also needed to feel better.

So my business became my therapy - it brought me joy, and confidence and fulfillment.

Now I have different challenges going on, and I still choose for my business to be therapy.

I still need to do hard things sometimes.

But I don’t make myself push through doing things that consistently grind me down, wear me out, or diminish my self-confidence.

This email has two points, and I don’t know how to make them elegantly without just straight-up listing them so here goes….

  1. If there’s anything you’re doing (life or business) that feels like torture - can you find a way to nudge it closer to the ‘therapy’ end of the spectrum
  2. If your business is fitting in around a bunch of life stuff, and needs to feel like therapy (not torture), and you want help with your marketing from someone who gets that - Marketing On Purpose (my 12-week mentoring program) might be what you need. And right now is a good time to check it out, because I’m hosting an Open Day next week. Details on Marketing On Purpose, and the Open Day here.

Right, I’m off to pick Son#2 up from his farm placement, and I’m turning that drive into therapy by playing my Faves playlist very loudly and singing along, even though I’ll be getting about 1/3 of the words completely wrong.

Marketing On Purpose Open Day

Wednesday 29th July

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