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I’m nearing the end of the third week of having sciatica. Most of the time, I’m pain-free - unless I sit down. And my leg does what it’s supposed to with about 80% reliability. This morning I felt good enough for a shuffle around the supermarket to retrieve some essentials. Sitting in the car park, before embarking on this quest for bread, bananas and Son #2's weekly fix of sausage rolls, I reminded myself of my Doing Hard Things mantra: This can be therapy or torture or somewhere in between, and I have a lot of influence over where on that scale this experience lands. I chose therapy and shuffled round very slowly. And rewarded myself by buying a cream cake to eat later, and lying in a hot bath as soon as I got back. I make the same Therapy/Torture choice with my business. When I started my business, I had a lot of stuff going on in my life that was We needed money, so I needed to work, but I also needed to feel better. So my business became my therapy - it brought me joy, and confidence and fulfillment. Now I have different challenges going on, and I still choose for my business to be therapy. I still need to do hard things sometimes. But I don’t make myself push through doing things that consistently grind me down, wear me out, or diminish my self-confidence. This email has two points, and I don’t know how to make them elegantly without just straight-up listing them so here goes….
Right, I’m off to pick Son#2 up from his farm placement, and I’m turning that drive into therapy by playing my Faves playlist very loudly and singing along, even though I’ll be getting about 1/3 of the words completely wrong. |
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For me, my clients, and I suspect you too Reader, making the sale isn't the end goal - it's the beginning of a longer-term relationship. And that can make selling feel awkward. We don't want to start our new client relationship by being pushy and manipulative. But if we're too humbly-mumbly about what we offer, the client relationship might never get a chance to start at all. In the Summer, I entered a Doom Spiral about this exact dilemma, then pulled myself out of it with a cup of tea, a...
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