Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Unintentionally Naggy
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What happens after someone claims your Lead Magnet/s Reader? Lead Magnet follow-up emails can, unintentionally, end up being a bit naggy. If your email includes the phrase 'did you have a chance to look at NAME OF LEAD MAGNET yet?' your subscriber probably feels more harassed than supported. I don't want to write a Lead Magnet Follow-up Sequence template for you because so much depends on how many emails you want to send, what you sell, and your audience. So instead, I created this: 10 questions I'd ask you if we were creating your Lead Magnet Follow-Up sequence together. (free - watch/listen in under 8 minutes - there's a text version available too). Let me know if you use it to create/update your Lead Magnet follow-up emails (your feedback makes my content better). P.S. This content is borrowed from The Lead Magnet Copy Quest - a course to help you create, name, promote and deliver your next Lead Magnet (exclusively available inside the All Access Pass) P.P.S. Book me for a 20-minute 1-1 and we can sketch out your Lead Magnet follow-up sequence together. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
It's been a couple of weeks since I did one of these recaps, so let's bring you up to date.... In Case You Missed It I shared this blog post - Self-Doubt is normal - here's why and what to do with it I sent this email to say 'you will always have too many ideas and more time isn't gonna help with this' And this quick exercise to prove you're awesome What else I’ve been up to: I wrote this blog post about deciding to share more of my life on my blog (and bin off social media) - I actually...
Quick exercise so you can enter 2026 acknowledging the full magnitude of your awesomeness Reader Set a timer for 10 minutes and list as many triumphs from 2025 as you can - big and tiny. Some prompts that might help (but your triumphs don’t need fit into these categories): Opportunities you asked for or were offered. Kind words subscribers or clients spontaneously gave you. Every little sign and signal that you’re good at what you do, and are appreciated. Ways in which your business flexed to...
You will always have more ideas you want to try out in your business than you can possibly implement Reader. Having more time will not end this frustration. Want to move past this crushing disappointment? Enthusiastically choose an idea to focus on and implement it in the time you do have available. Which ideas are you most excited by? Which ideas would free up time, energy, or headspace once implemented? Which ideas feel quick and easy to do? P.S. Doors to Marketing On Purpose are now open -...