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It's been a couple of weeks since I did one of these recaps, so let's bring you up to date.... In Case You Missed It
What else I’ve been up to:
I'm a bit sad to be crawling out of my winter hibernation, and I do tend to find January and February difficult (no sunshine, no F1 🤷♀️) but between my daily walks (turns out fresh air and exercise do help my mood) and my simplified approach to business for 2026, I'm actually kinda excited. Have a great first week of January,
P.S. Doors to Marketing On Purpose are now open - for 1-1 mentoring to build momentum with your marketing. P.P.S. My Marketing Gameplan course will help you turn your overwhelming swamp of marketing ideas into a prioritized list of tasks to focus on 👇👇👇 |
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
What happens after someone claims your Lead Magnet/s Reader? Lead Magnet follow-up emails can, unintentionally, end up being a bit naggy. If your email includes the phrase 'did you have a chance to look at NAME OF LEAD MAGNET yet?' your subscriber probably feels more harassed than supported. I don't want to write a Lead Magnet Follow-up Sequence template for you because so much depends on how many emails you want to send, what you sell, and your audience. So instead, I created this: 10...
Quick exercise so you can enter 2026 acknowledging the full magnitude of your awesomeness Reader Set a timer for 10 minutes and list as many triumphs from 2025 as you can - big and tiny. Some prompts that might help (but your triumphs don’t need fit into these categories): Opportunities you asked for or were offered. Kind words subscribers or clients spontaneously gave you. Every little sign and signal that you’re good at what you do, and are appreciated. Ways in which your business flexed to...
You will always have more ideas you want to try out in your business than you can possibly implement Reader. Having more time will not end this frustration. Want to move past this crushing disappointment? Enthusiastically choose an idea to focus on and implement it in the time you do have available. Which ideas are you most excited by? Which ideas would free up time, energy, or headspace once implemented? Which ideas feel quick and easy to do? P.S. Doors to Marketing On Purpose are now open -...