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Actually Chuffing Annoying
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A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my frustration into this blog post, in which I’m covering:
Why is 'actually' so overused, and so bloody irritating (3-minute read). I started writing it a month ago - it took me a while to research, longer to write, and then I couldn't publish it until I'd doodled my own doodles. I'm still committed to self-doodled doodles on each blog post. P.S. Need help untangling your messy marketing head spaghetti, so you know what to focus on now and next? Marketing Momentum Action Plan sessions are £200 off for the rest of this Summer. P.P.S. Witnessed a marketing fad you want me to investigate? Reply to tell me, and I'll get my geek-on. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
This feels pointless. I can’t keep this up. I just really don’t wanna. Even after 10 years of running this business, I still get the Marketing Is Awful Playlist looping through my brain occasionally. Are you familiar with the tunes Reader? When those thoughts run wild, I get a strong impulse to do something radical and drastically overhaul my business (when what I really need is a snack and a nap). I’m grateful for every time that wave of Marketing Anxiety has washed over me, because when a...
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