Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Actually Chuffing Annoying
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A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my frustration into this blog post, in which I’m covering:
Why is 'actually' so overused, and so bloody irritating (3-minute read). I started writing it a month ago - it took me a while to research, longer to write, and then I couldn't publish it until I'd doodled my own doodles. I'm still committed to self-doodled doodles on each blog post. P.S. Need help untangling your messy marketing head spaghetti, so you know what to focus on now and next? Marketing Momentum Action Plan sessions are £200 off for the rest of this Summer. P.P.S. Witnessed a marketing fad you want me to investigate? Reply to tell me, and I'll get my geek-on. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
The subject line’s a bit depressing, but hopefully the email is a burden-lifter, Reader Earlier this year, I tried, and failed, to get tickets for a concert Son#2 desperately wanted to go to. He adores a video game called Expedition 33. I’ve spent hours watching character breakdown videos on YouTube with him so he can share his love of the game with me. And whenever we’re in the car, the Expedition 33 soundtrack comes with us. When a live orchestra played the songs from the game at a small...
Is there something you want to do, that feels a bit big and scary Reader? For two years I’ve wanted to replace the drawings on my website (bought from Creative Market) with drawings I made myself. This quest has rewarded me with many excellent side benefits. It was a marvellous excuse to buy an iPad. ✅ I get to look cool and artsy when I whip out my iPad and fancy pencil and start drawing in public. ✅ I have something I can do in the board games cafe while waiting for Son#2 to finish playing...
⏱️ 30-second version I stopped using Zoom because it couldn't listen, concentrate and sit still at the same time, and life was great. Then I reintroduced it because - well I don't even know. I've re-stopped using Zoom and by suiting myself I'm able to do my best work. If there's something a bit crappy that you don't love about your business right now, how can you change it to work better for you and your clients? Is there something you do for your business on the regular that you’d really...