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It's back - I've missed doing these wrap emails. Every week I come across so many things that make me think 'ooh my Comfy Business people would love this' but I don't really use social media, and so I forget to share them. So I'm bringing back the Weekly Wrap. Here's a selection from the last 7 days that you might love:
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⏱️ 30-second version I stopped using Zoom because it couldn't listen, concentrate and sit still at the same time, and life was great. Then I reintroduced it because - well I don't even know. I've re-stopped using Zoom and by suiting myself I'm able to do my best work. If there's something a bit crappy that you don't love about your business right now, how can you change it to work better for you and your clients? Is there something you do for your business on the regular that you’d really...
A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my...
Have you heard the expression ‘sell the sizzle, not the steak’ Reader? Or ‘focus on the benefits, not the features’? In 15+ years writing online sales copy for other people’s businesses, I have heard those two a LOT. From clients. From other copywriters. From business/marketing coaches who mean well, and are trying to improve a sales page they’re critiquing. But, in my opinion, if you’re selling an online service, coaching, group program, course or similar, it’s really crap advice. ‘Sell the...