What's the least comfortable thing about your marketing or business Reader? When I ask that question to new subscribers, there's one theme that comes up more than almost everything else put together: Marketing feels like an unsustainable (and unrewarding) grind. They're pumping out marketing content, they don't know if it works, it's not sustainable to keep doing that, but they're too scared to stop. If you're marketing is a grind and you'd like to know three ways you can make your content more impactful (so you can create less of it) watch/listen/read this.
And if that's not the least comfy thing about your business right now, reply to this email and tell me what's vexing you. I'm 99% sure I'll have ideas/resources that can help. |
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Little diced potatoes roasted in garlic, salt, pepper, and olive oil is a solid favourite in this house Reader. And every time I cook them, Every Time, I'll sneakily pop a piece of fresh-from-the-oven potato right into my mouth. Every Time. It hurts so much. I try to be patient and wait. I wave the potato around in the air to cool it down. But my reward system (like everyone else's) fires faster and louder than my pain-warning system. And my brain also throws in a little bit of optimism bias,...
Whenever I hear the phrase GCSEs I instantly think of the (epic) music video for Daft Punk’s Around The World. I couldn’t revise in silence. Summer of '97, I did most of my studying lying flat on my belly on the living room carpet, with MTV on, for the full 6 hours of bliss whenever everyone else was out of the house (I’m the eldest of 4 kids). Angst-riddled parents fretfully told me ‘you can’t possibly concentrate like that’ a few dozen times - but it was the only way I could concentrate. 28...
What small thing causes you disproportionate rage discomfort Reader? Me? I HATE the feeling of my hair touching my neck. HATE it. Yes, captial letter, actually shouting HATE it. And because I like to have my hair short, even putting it in a ponytail brings no relief because the hair at the back of my head is was too short to tie up. As the weather warmed up in May, I decided I wanted to get an undercut (have the hair at the nape of my neck shaved really short). I didn’t do it because: 1. I am...