Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Fairground Waltzer Brain
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Over the last 16 years (yes, really) working in online marketing, I’ve had hundreds of conversations with business owners trapped in a marketing thought loop. It sounds like…… “There’s this thing I want to try out / stop doing / achieve, but… What if I break everything else that’s working well What if I hate it What if I fail It’s not really how people are supposed to do this I should be working on this other thing instead…..” They can't see a way forward because each thought generates two new ideas, a problem, a worry, and a nagging concern that they should be doing it differently, faster, or yesterday. Because there's a pattern to these thought loops, I've developed my own pattern to guide the 1-1 conversations. Wanna try it for yourself? The Suit Yourself Decision Sprint (free blog post) lays out 9 prompts to guide yourself out of a marketing thought loop and into your next steps. There's also a Notion template you can duplicate, a Google doc to fill in, or a PDF to print, so you can have this handy the next time your brain starts whirling around like a fairground waltzer.
Time-sensitive P.S. #1 Want to chat 1-1 about a marketing idea, problem, or decision currently looping around your head? This Thursday I have 4 spots remaining for an Unjumble for just £37 (usually £97) Book a 20-minute Unjumble here. Time-sensitive P.S. #2 I just bought Collabs Without the Chaos because it teaches an alternative way to do collabs that will work a lot better for my very temperamental energy levels. Price goes up in a couple of days. That's an affiliate link. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Quickie version Got a sales page, website copy, or marketing content you really need to write, but can’t find the motivation/time to do it? Want me to be your copywriting coach, editor, cheerleader this Thursday? (Available on other dates throughout the rest of 2027) Full-length version After a very long, very hot Summer, our garden looked like a giant packet of Twiglets had exploded in the sky, rained down, and buried every square inch of green that was once our lawn and flower beds. (For...
The subject line’s a bit depressing, but hopefully the email is a burden-lifter, Reader Earlier this year, I tried, and failed, to get tickets for a concert Son#2 desperately wanted to go to. He adores a video game called Expedition 33. I’ve spent hours watching character breakdown videos on YouTube with him so he can share his love of the game with me. And whenever we’re in the car, the Expedition 33 soundtrack comes with us. When a live orchestra played the songs from the game at a small...
Is there something you want to do, that feels a bit big and scary Reader? For two years I’ve wanted to replace the drawings on my website (bought from Creative Market) with drawings I made myself. This quest has rewarded me with many excellent side benefits. It was a marvellous excuse to buy an iPad. ✅ I get to look cool and artsy when I whip out my iPad and fancy pencil and start drawing in public. ✅ I have something I can do in the board games cafe while waiting for Son#2 to finish playing...