Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Fairground Waltzer Brain
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Over the last 16 years (yes, really) working in online marketing, I’ve had hundreds of conversations with business owners trapped in a marketing thought loop. It sounds like…… “There’s this thing I want to try out / stop doing / achieve, but… What if I break everything else that’s working well What if I hate it What if I fail It’s not really how people are supposed to do this I should be working on this other thing instead…..” They can't see a way forward because each thought generates two new ideas, a problem, a worry, and a nagging concern that they should be doing it differently, faster, or yesterday. Because there's a pattern to these thought loops, I've developed my own pattern to guide the 1-1 conversations. Wanna try it for yourself? The Suit Yourself Decision Sprint (free blog post) lays out 9 prompts to guide yourself out of a marketing thought loop and into your next steps. There's also a Notion template you can duplicate, a Google doc to fill in, or a PDF to print, so you can have this handy the next time your brain starts whirling around like a fairground waltzer.
Time-sensitive P.S. #1 Want to chat 1-1 about a marketing idea, problem, or decision currently looping around your head? This Thursday I have 4 spots remaining for an Unjumble for just £37 (usually £97) Book a 20-minute Unjumble here. Time-sensitive P.S. #2 I just bought Collabs Without the Chaos because it teaches an alternative way to do collabs that will work a lot better for my very temperamental energy levels. Price goes up in a couple of days. That's an affiliate link. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
⏱️ 30-second version I stopped using Zoom because it couldn't listen, concentrate and sit still at the same time, and life was great. Then I reintroduced it because - well I don't even know. I've re-stopped using Zoom and by suiting myself I'm able to do my best work. If there's something a bit crappy that you don't love about your business right now, how can you change it to work better for you and your clients? Is there something you do for your business on the regular that you’d really...
A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my...
Have you heard the expression ‘sell the sizzle, not the steak’ Reader? Or ‘focus on the benefits, not the features’? In 15+ years writing online sales copy for other people’s businesses, I have heard those two a LOT. From clients. From other copywriters. From business/marketing coaches who mean well, and are trying to improve a sales page they’re critiquing. But, in my opinion, if you’re selling an online service, coaching, group program, course or similar, it’s really crap advice. ‘Sell the...