Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Free until Sunday
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Imagine doing what it takes to get people's attention, building a connection with them, developing trust, and then after all that effort, sending them off to a rubbish sales page that’s pitching an offer they don’t really want. Of course, you wouldn’t do that on purpose Reader - it would be a total waste of your effort, and their time. But you may be directing your online audience to a sales page that could be better, that’s pitching an offer that could be more attractive. Your marketing isn’t being totally wasted, but it could be more efficient. The Easy To Buy Checklist will help you tune up the offer and the sales page that’s communicating it, so your marketing efforts are more impactful. It's about finding and unlocking sales potential that is already there. And it’s free until Sunday. Then, from Monday 6th July, it’ll be available to buy for £7. P.S. Wanna work with me 1-1 to design/improve your offer, create/improve the sales page, and plan the promo strategy. The first 3 buyers of my new Single Offer Session service (a full day collaborating with me) get £300 off. Get the S.O.S. details here. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
My brain has a mighty powerful But Why Reflex, Reader If someone tells me to do something, it is very difficult for me to do that thing if I don't understand the logic behind why we’re doing it. I’ve been making money online for more than 15 years, and in all that time, I have really struggled with using urgency to sell. I know that it works. I know that it’ll help me make more sales, so I’ll be helping more people. I know that some buyers find it helpful to have a set window of time in which...
‘Won’t someone just use AI to do/learn this?’ If you’ve had this concern 👆 Reader, you’re not alone. I hear this from mentoring clients, or during Passholder Q&A days at least once a month. Firstly, let’s knock this problem back down to a reasonable size…. You’re over-estimating people’s willingness and ability to use AI to solve their problems. You’re wildly over-estimating AI’s ability to be helpful. We have been here before with a similar concern of: ‘won’t people just Google it?’ Now...
This is the scene Son#2 and The Husband found when they popped their heads into the bedroom to check on me (I'd been gone a few hours) Son#2: ‘What happened here?’ The Husband: ‘Mum emptied her head out onto the floor.’ I had to let the ideas out, but they don’t like to be written on a computer - they’ll only come through if I write them by hand…. and so a few times a year, after a rush of inspiration, my bedroom floor looks like this. But my ideas are only half the story. The other half...