Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
here we go again
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I knew from the opening scene that I had seen this film before Reader Last Friday morning I settled down to enjoy my weekly movie date with myself, a pint of tea, and a huge bag of Butterkist to hand. I’d chosen Her - a film that had been on my watch list for two years but until now hadn’t been available on any of the five streaming platforms I paid for. So when it rocked up on Netflix last week, I knew it was my Friday morning film. And then I saw Joaquin Phoenix at work in his office job, and I realised I’d seen this film before. I happily watched it again because it’s a beautiful film. And because I am used to this exact scenario. I do this to myself all the time. I’m really good at repeating myself by accident. And next week, I’m going to discover ways to repeat myself on purpose. Elizabeth Goddard’s Repeat Repeat Results Showcase is a free 7-day virtual event for established business owners who are done winging it, featuring 28 speakers who are doubling down on something that works for them. I am excited times 2 because: 1 - I r-e-a-l-l-y need to learn all I can from this Showcase. My craving for novelty has led me to create a lot of unnecessary work for myself (like trying out FIVE different course platforms). I’m ready to stop inventing chaos and repeat what’s working. 2 - Despite what I just said 👆 I am a speaker at the summit! I’ve been using an end-of-week wrap process since the start of this year to make sure I squeeze out all the ideas and opportunities that pass me by in the moment, and that’s what my presentation is about. To hear me, plus 27 other speakers, talk about something they do on repeat because it gets them results…..
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P.S. Tomorrow I'm offering Unjumble sessions (20-minute Voxer 1-1s) for just £37 - saving £60. 3 spaces left. Book here. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
⏱️ 30-second version I stopped using Zoom because it couldn't listen, concentrate and sit still at the same time, and life was great. Then I reintroduced it because - well I don't even know. I've re-stopped using Zoom and by suiting myself I'm able to do my best work. If there's something a bit crappy that you don't love about your business right now, how can you change it to work better for you and your clients? Is there something you do for your business on the regular that you’d really...
A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my...
Have you heard the expression ‘sell the sizzle, not the steak’ Reader? Or ‘focus on the benefits, not the features’? In 15+ years writing online sales copy for other people’s businesses, I have heard those two a LOT. From clients. From other copywriters. From business/marketing coaches who mean well, and are trying to improve a sales page they’re critiquing. But, in my opinion, if you’re selling an online service, coaching, group program, course or similar, it’s really crap advice. ‘Sell the...