Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Just (Don't) Do It
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What’s the hardest marketing activity for you right now Reader? We’re wired and raised to believe that Doing Hard Things is the pathway to success (thanks to a potent combination of Effort Heuristic, Grit Culture, Protestant Work Ethic, and Survivorship Bias). So when we come up against a Hard Thing we might convince ourselves to push through. It is true that we will sometimes need to Do Hard Things. But it is not true that pushing through something that is hard will result in success. Sometimes (maybe even often) there are other ways to get the outcome we want - there are things we could do that are effective and play to our personal strengths (talents, skills, things we enjoy doing). That hard, difficult, boring, or unenjoyable marketing activity you believe you must do - is there an alternative way to get the outcome you want? Want some help exploring what that could be? Reply to this email and we can bounce some ideas around. P.S. Marketing On Purpose is my 12 week 1-1 program to help you develop a comfortable and effective approach to your marketing. Start Sept. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Little diced potatoes roasted in garlic, salt, pepper, and olive oil is a solid favourite in this house Reader. And every time I cook them, Every Time, I'll sneakily pop a piece of fresh-from-the-oven potato right into my mouth. Every Time. It hurts so much. I try to be patient and wait. I wave the potato around in the air to cool it down. But my reward system (like everyone else's) fires faster and louder than my pain-warning system. And my brain also throws in a little bit of optimism bias,...
Whenever I hear the phrase GCSEs I instantly think of the (epic) music video for Daft Punk’s Around The World. I couldn’t revise in silence. Summer of '97, I did most of my studying lying flat on my belly on the living room carpet, with MTV on, for the full 6 hours of bliss whenever everyone else was out of the house (I’m the eldest of 4 kids). Angst-riddled parents fretfully told me ‘you can’t possibly concentrate like that’ a few dozen times - but it was the only way I could concentrate. 28...
What small thing causes you disproportionate rage discomfort Reader? Me? I HATE the feeling of my hair touching my neck. HATE it. Yes, captial letter, actually shouting HATE it. And because I like to have my hair short, even putting it in a ponytail brings no relief because the hair at the back of my head is was too short to tie up. As the weather warmed up in May, I decided I wanted to get an undercut (have the hair at the nape of my neck shaved really short). I didn’t do it because: 1. I am...