Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Slightly flat tyre
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I tend to rush into the ‘doing’ part and skip essential prep, Reader My brain gets intensely annoyed by anything getting in the way of what I want to be doing right now. Like, when it’s a beautiful day and I’m in the mood for a bicycle ride, I just want to jump on and start pedalling. I am not inclined to pause to check and pump the tyres. It’s frustrating enough that I’ll have to get dressed, organise a drink, drag the bike out of the garage and lock up the house. That already feels like a LOT of things to do before I can get on with doing the thing I’d rather be doing. I do not have the patience for a few minutes of bike maintenance, even though I know I really ought to do it. And when I first set out, full of enthusiasm and vigour, I don’t notice there’s a problem. But when I’m on the homeward stretch, and my legs are feeling heavy, and progress feels slow, I glance down at the underinflated rear tyre and regret the choices I made an hour earlier. Pedalling a bike takes work. Pedalling a bike with a slightly flat tyre takes even more work. I’ll still get where I need to go, but it’ll have taken more effort than necessary to achieve that. My new course, Easy To Buy Checklist is the marketing equivalent of pumping up your bike tyres. It’ll take you through 12 steps to tune up your offer, and tighten up your sales page so the effort you put into your marketing will more easily get to where you want to go (sales - sales is where you want to go, right?). It’s free until Sunday (after that it’s £7). And, if you’d prefer to work with me 1-1 to design or review) your offer, write the sales page and plan the promo strategy - I have 3 spaces available for my new Single Offer Session - a 6-hour collaboration with me, and it’s £300 off until 5th July. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
A few weeks ago I visited a sales page for a course I was a little bit interested in buying, and after getting 50% of the way through the text I felt like I’d been poked in the eye with the ‘actually’ stick 100 times. I checked – it was on the page 14 times. On a page of around 1,000 words, the word ‘actually’ appeared FOURTEEN times. FOURTEEN!!!! 1% of the words on the sales page were ‘actually’. I did not buy the thing. I closed the page, took some calming breaths, and channelled my...
Have you heard the expression ‘sell the sizzle, not the steak’ Reader? Or ‘focus on the benefits, not the features’? In 15+ years writing online sales copy for other people’s businesses, I have heard those two a LOT. From clients. From other copywriters. From business/marketing coaches who mean well, and are trying to improve a sales page they’re critiquing. But, in my opinion, if you’re selling an online service, coaching, group program, course or similar, it’s really crap advice. ‘Sell the...
I’m nearing the end of the third week of having sciatica. Most of the time, I’m pain-free - unless I sit down. And my leg does what it’s supposed to with about 80% reliability. This morning I felt good enough for a shuffle around the supermarket to retrieve some essentials. Sitting in the car park, before embarking on this quest for bread, bananas and Son #2's weekly fix of sausage rolls, I reminded myself of my Doing Hard Things mantra: This can be therapy or torture or somewhere in between,...