Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Slightly flat tyre
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I tend to rush into the ‘doing’ part and skip essential prep, Reader My brain gets intensely annoyed by anything getting in the way of what I want to be doing right now. Like, when it’s a beautiful day and I’m in the mood for a bicycle ride, I just want to jump on and start pedalling. I am not inclined to pause to check and pump the tyres. It’s frustrating enough that I’ll have to get dressed, organise a drink, drag the bike out of the garage and lock up the house. That already feels like a LOT of things to do before I can get on with doing the thing I’d rather be doing. I do not have the patience for a few minutes of bike maintenance, even though I know I really ought to do it. And when I first set out, full of enthusiasm and vigour, I don’t notice there’s a problem. But when I’m on the homeward stretch, and my legs are feeling heavy, and progress feels slow, I glance down at the underinflated rear tyre and regret the choices I made an hour earlier. Pedalling a bike takes work. Pedalling a bike with a slightly flat tyre takes even more work. I’ll still get where I need to go, but it’ll have taken more effort than necessary to achieve that. My new course, Easy To Buy Checklist is the marketing equivalent of pumping up your bike tyres. It’ll take you through 12 steps to tune up your offer, and tighten up your sales page so the effort you put into your marketing will more easily get to where you want to go (sales - sales is where you want to go, right?). It’s free until Sunday (after that it’s £7). And, if you’d prefer to work with me 1-1 to design or review) your offer, write the sales page and plan the promo strategy - I have 3 spaces available for my new Single Offer Session - a 6-hour collaboration with me, and it’s £300 off until 5th July. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Imagine doing what it takes to get people's attention, building a connection with them, developing trust, and then after all that effort, sending them off to a rubbish sales page that’s pitching an offer they don’t really want. Of course, you wouldn’t do that on purpose Reader - it would be a total waste of your effort, and their time. But you may be directing your online audience to a sales page that could be better, that’s pitching an offer that could be more attractive. Your marketing...
My brain has a mighty powerful But Why Reflex, Reader If someone tells me to do something, it is very difficult for me to do that thing if I don't understand the logic behind why we’re doing it. I’ve been making money online for more than 15 years, and in all that time, I have really struggled with using urgency to sell. I know that it works. I know that it’ll help me make more sales, so I’ll be helping more people. I know that some buyers find it helpful to have a set window of time in which...
‘Won’t someone just use AI to do/learn this?’ If you’ve had this concern 👆 Reader, you’re not alone. I hear this from mentoring clients, or during Passholder Q&A days at least once a month. Firstly, let’s knock this problem back down to a reasonable size…. You’re over-estimating people’s willingness and ability to use AI to solve their problems. You’re wildly over-estimating AI’s ability to be helpful. We have been here before with a similar concern of: ‘won’t people just Google it?’ Now...