⚠️ This story involves a dog and some cars, but the dog, cars, and people are all fine, otherwise I wouldn't be sharing the story. Last weekend I made friends with a little brown dog called Herbie. Herbie introduced himself by hurtling full speed out of a woodland footpath and into the traffic of the busy main road I was walking beside. Amazingly the cars he ran in front of both managed to stop in time, and Herbie made it safely across the road, and onto the pavement, arriving about 3 feet in front of me. As the cars began moving again, Herbie glanced back towards the road and considered going back to wherever he had just come from. I looked around, I was the only pedestrian, and this dog was going to get hurt if I didn't do something. 'Tag, you're it' I thought to myself, as I dropped to floor, gently restrained Herbie between my thighs (same way I capture seal pups), placed one hand around his (very loose and quite useless) collar, and the other on his chest. And this is how we chilled together for a few minutes, until, thanks to the efforts of passers-by, Herbie's very relieved and grateful humans found us, snuggled up together by the side of the road. It was a very terrifying, then exciting, then rewarding way to spend 10 minutes. And it took zero courage, or consideration because I was obviously it - there were no other pedestrians around, it had to be me. Alas, helping people (or animals) isn't always that straightforward. It's rarely easy to speak up and offer to help. To say 'hey I have this thing that you might want because it'll help you with that problem'. So yes, selling your service or product is like helping people, but that doesn't mean selling is easy - it still takes courage. Is there something you need to bravely share with your audience? To courageously let them know that this service or product exists, and it might help them? Reply and tell me about it. |
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