Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Wobby
|
At the end of a long and tiring day, my brain told me to turn off the TV and draw a duck. I know better than to argue with my brain, Reader - there would be no sleep until I had followed the inspiration. So I did. One day, I would like to illustrate my blog posts and newsletters consistently, with drawings that clearly communicate something, and are in a style that is recognisably mine. But for now, I am playing around, drawing animals, weather icons, and whatever else I feel like attempting. Most of the time I keep them to myself. Occasionally, I plonk them into a newsletter. I have a long-term goal for my Laura Learns To Draw project - I can see how it maybe one day might possibly perhaps be part of my business. But for now, it sits in a liminal space between work and hobby. It’s a wobby. Today I had a Voxer session with a client I’ve been working with for a few months. She is working on a creative side project only loosely connected with her business, and like my drawing, one day, maybe, it will be monetized in some way. Another wobby. Let’s normalize the wobby (it’s OK - you don’t have to call it that). To make space for something that may or may not one day generate money, but even if it doesn’t, it’s a totally valuable and worthy way to invest our time and energy anyway and kinda counts as work, but is also as fun as a hobby. I am here for your 'this is my wobby' replies. P.S. Want to borrow this email format/topic/idea for your own newsletter? Go for it, and please include a line that says something like 'inspired by this week's Comfy Business Newsletter' - and include that link. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Imagine doing what it takes to get people's attention, building a connection with them, developing trust, and then after all that effort, sending them off to a rubbish sales page that’s pitching an offer they don’t really want. Of course, you wouldn’t do that on purpose Reader - it would be a total waste of your effort, and their time. But you may be directing your online audience to a sales page that could be better, that’s pitching an offer that could be more attractive. Your marketing...
My brain has a mighty powerful But Why Reflex, Reader If someone tells me to do something, it is very difficult for me to do that thing if I don't understand the logic behind why we’re doing it. I’ve been making money online for more than 15 years, and in all that time, I have really struggled with using urgency to sell. I know that it works. I know that it’ll help me make more sales, so I’ll be helping more people. I know that some buyers find it helpful to have a set window of time in which...
‘Won’t someone just use AI to do/learn this?’ If you’ve had this concern 👆 Reader, you’re not alone. I hear this from mentoring clients, or during Passholder Q&A days at least once a month. Firstly, let’s knock this problem back down to a reasonable size…. You’re over-estimating people’s willingness and ability to use AI to solve their problems. You’re wildly over-estimating AI’s ability to be helpful. We have been here before with a similar concern of: ‘won’t people just Google it?’ Now...