Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Battered confidence, unintentional book writing, being enough, getting creative
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Hello there fabulous human! Here's what's been going on in my little world over the last couple of weeks. 🎙️ Gudrun Lauret interviewed me for her podcast - we covered the series of fortunate events that led to me having my own copywriting business, then re-shaping it to work the way it does now, and writing a book when I had no intention of doing that - Listen here (30 minutes) 📖 My friend Louise Brogan published a book called Raise Your Visibility on LinkedIn 🎧 I finished listening to How to be Enough from Ellen Hendriksen - 👍 🎧 I started listening to Elizabeth Gilbert's Big Magic and was sobbing within 30 minutes. 🤔 This week's episode of Ask Laura was about selling an offer that isn't flashy and doesn't have impressive benefits to boast about - Listen here (10 minutes) |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
What do these three have in common Reader? Lots of similarities, right? Do you know how they're different from each other? Their consistency. Just like ice creams, your marketing does not need to be a consistent consistency to be good. I consistently send the Comfy Business Newsletter at least once each week. But sometimes more often. And the day of the week it goes out varies a lot. I aim for the content to be consistently helpful to people who have a business that squishes in around a whole...
Sometimes my job involves pissing my clients off, Reader The conversation (via Zoom, Voxer, or text) goes like this.... Client: I need to build my email list, but I don't want to run Facebook Ads Or Client: I want to get more people into my membership, but my last doors open/closed launch cycle flopped, and I don't want to do it again Or Client: I know I need to be marketing my business, but I hate creating content for social media. Or some other variation of: I need this outcome, but I...
This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...