Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Gold digging nightmares
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Sometimes my job involves pissing my clients off, Reader The conversation (via Zoom, Voxer, or text) goes like this.... Client: I need to build my email list, but I don't want to run Facebook Ads Or Client: I want to get more people into my membership, but my last doors open/closed launch cycle flopped, and I don't want to do it again Or Client: I know I need to be marketing my business, but I hate creating content for social media. Or some other variation of: I need this outcome, but I really do not enjoy doing this Thing that I believe will get me there. Do I soothe them, provide reassurance that we're not going to go there, and focus my attention on an alternative? Absolutely not. I spot that big shiny 'Do Not Press' button, and press it firmly and immediately by asking 'If we did do that horrible Thing you don't want to do, tell me more about that - what would happen, why is it so horrible, what would the pay-off be?' There is gold hidden in that nightmare scenario, and I'm going to help them dig it out, and to do that, we have to be immersed in the nightmare. Got your own nightmare marketing scenario you're prepared to explore?
To be clear, I won't tell you to just do the hard thing because that's not helpful and doesn't work for a whole bunch of reasons that would make this email too long. But I do believe in being brave enough to look right at the thing we don't want to do, get curious about it, and discover whatever it's trying to show us. Want to know what my version of 'I need this outcome, but I don't enjoy doing this Thing' was recently - and what I did about it? Reply and ask me. If I add it here, this email would be huge. Congratulations on reaching the end of this much-longer-than-expected email. |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...
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