Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Ice cream marketing
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What do these three have in common Reader? Lots of similarities, right? Do you know how they're different from each other? Their consistency. Just like ice creams, your marketing does not need to be a consistent consistency to be good. I consistently send the Comfy Business Newsletter at least once each week. But sometimes more often. And the day of the week it goes out varies a lot. I aim for the content to be consistently helpful to people who have a business that squishes in around a whole bunch of other life challenges, adventures and priorities. But that can look like a story from the last week, a collection of links, or even an image of three ice creams ;) Each newsletter will include at least one link you might be interested in clicking. But sometimes that's in the body of the email, sometimes in a pretty-looking box down there 👇 Where could you make a bigger impact with your marketing if you let go on the need for consistent consistency, and allowed some flexible ice cream consistency instead? |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Sometimes my job involves pissing my clients off, Reader The conversation (via Zoom, Voxer, or text) goes like this.... Client: I need to build my email list, but I don't want to run Facebook Ads Or Client: I want to get more people into my membership, but my last doors open/closed launch cycle flopped, and I don't want to do it again Or Client: I know I need to be marketing my business, but I hate creating content for social media. Or some other variation of: I need this outcome, but I...
This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...
Even an experienced copywriter (me) knocks out a sub-par sales page sometimes, Reader Last week I launched a new 1-1 service - The 90-day Marketing Action Plan. During our 1-1 session, my first client mentioned they were worried we wouldn’t make progress because they were presenting me with a tangled lump of Head Spaghetti (they used the phrase Head Spaghetti and I loved it so much I’ve borrowed it for this email). I reassured them that Head Spaghetti was one of my most favorite materials to...