This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader.

You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes....

They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit.

But sometimes they can feel a bit mean, or snarky to write.

The Ask Laura from my client was 'is there a way to communicate a similar message on my sales page in a more positive way?'
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​So here are three alternative list headers to use on your sales page:

• I do my best work when..... This one is great for done-for-you services where you want to set expectations for the information/behaviour/engagement/responsiveness you'll need from the client.
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• You'll get the most value (or best results) if.... This works well when you're selling a coaching package or done-together offer, and you want to emphasis that the results are a team effort, not 100% just your responsibility.
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• You're ready for this if..... This works for just about anything where the client needs to have reached a particular stage of knowledge, experience, self-awareness, expertise. Whatever journey you help people with - this is a great way to exclude the people who are at too early a stage to benefit from working with you, and also reassures the people who worry they might be too far along for what you're offering.

That would've been a really short podcast episode wouldn't it?

Maybe I'll record it anyway next time I've got the mic set up.

Was it helpful?

P.S. I'm not against 'This Is For/Not For You Lists' - I still use them myself.

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