Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Coping when things get craptastic
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Last week was craptastic for us here at Worditude HQ Reader Son#2 was discombobulated because it’s the school holidays, and even though he doesn’t go to school (ask me about Home-Ed) all the things he looks forward to during the week were not happening. The Husband was exceedingly stressed out because he had a very important professional exam booked for Wednesday. I had quite a busy week planned preparing for a Business Birthday Promotion I’m running for the All Access Pass from 1st March (with hindsight I can see planning to be busy was a big mistake as this week had ‘danger’ written all over it). So things were already a little tense on Monday. And then The Husband developed a tooth infection (this was awful for him, and surprisingly time and energy-consuming for me too). And then my business account got frozen because of suspected fraud. I’ve lost count of the number of times I cycled though:
If you’re like me, squishing your business around things that are a higher priority, like family, caring responsibilities, or taking care of yourself while living with physical or mental health conditions….. well you probably have a whole lotta weeks like this too. Adapt with Kindness. 👆👆👆 That’s how I get through them. Adapt = Regular check-ins about what’s important, what’s realistically going to get done, and what the top priorities are. With Kindness = Accepting that sometimes the top priority is to take care of myself, or support someone who needs me, let go of the things that aren’t going to get done this week, while trusting that I’m making good choices about how I'm investing my time and energy. What if instead of berating ourselves for ‘Upper Limiting’ and ‘Playing Small’ we celebrated our adaptability and resilience? What if instead of panicking about all the things that weren’t getting done, we celebrated what we did achieve (even if those things weren’t on the original to-do list)? What if we chose to be kind to ourselves? P.S. Attention Email Senders (and especially ActiveCampaign users!) Email Marketing Megamind Kay Peacey is running a FREE Email & Automation Masterclass at the end of February. "More Money in Less Time" is running on 26th & 27th February with three live sessions to choose from (that’s an affiliate link). |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
What do these three have in common Reader? Lots of similarities, right? Do you know how they're different from each other? Their consistency. Just like ice creams, your marketing does not need to be a consistent consistency to be good. I consistently send the Comfy Business Newsletter at least once each week. But sometimes more often. And the day of the week it goes out varies a lot. I aim for the content to be consistently helpful to people who have a business that squishes in around a whole...
Sometimes my job involves pissing my clients off, Reader The conversation (via Zoom, Voxer, or text) goes like this.... Client: I need to build my email list, but I don't want to run Facebook Ads Or Client: I want to get more people into my membership, but my last doors open/closed launch cycle flopped, and I don't want to do it again Or Client: I know I need to be marketing my business, but I hate creating content for social media. Or some other variation of: I need this outcome, but I...
This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...