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Super Messy Head Spaghetti
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Even an experienced copywriter (me) knocks out a sub-par sales page sometimes, Reader Last week I launched a new 1-1 service - The 90-day Marketing Action Plan. During our 1-1 session, my first client mentioned they were worried we wouldn’t make progress because they were presenting me with a tangled lump of Head Spaghetti (they used the phrase Head Spaghetti and I loved it so much I’ve borrowed it for this email). I reassured them that Head Spaghetti was one of my most favorite materials to work with. A few hours later, someone else bought a MAP Session, and left a comment when booking saying they weren’t sure if they were ready for this because their thoughts were such a tangled mess. And that’s when I realized my sales page wasn’t good enough yet. If two people had bought the sessions even though they were worried about their Super Messy Head Spaghetti, imagine how many people who felt the exact same way had looked at the sales page and clicked away without buying 🫢🤯😲😱 So that I can pick up conversion-blockers ASAP, I try to make it as easy as possible for people to tell me what’s stopping them from buying, or what almost stopped them from buying. Ways I do that:
What might be secretly holding people back from buying your thing? |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Sometimes my job involves pissing my clients off, Reader The conversation (via Zoom, Voxer, or text) goes like this.... Client: I need to build my email list, but I don't want to run Facebook Ads Or Client: I want to get more people into my membership, but my last doors open/closed launch cycle flopped, and I don't want to do it again Or Client: I know I need to be marketing my business, but I hate creating content for social media. Or some other variation of: I need this outcome, but I...
This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...
If doing social media is the least fun part of business owner life, you are not alone Reader It's one of the most common problems I hear from subscribers, Passholders, and clients. They feel like social media takes up too much of their precious time, energy and headspace, and they're not sure it's worth the effort, but it can feel compulsory - how else would potential clients find out you exist 🤷♀️? This week Erin Kelly (co-founder of the course platform MemberVault) is hosting the Grow Your...