Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
Marketing feeling like a time-consuming, energy-zapping, unrewarding grind?
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If you're squishing your business in around a whole bunch of Life Stuff..... and you're also the person who does all the client work, admin and business development.... ... you've probably got limited time and energy to work on your marketing... ....but an enormous list of things you feel like you 'should' be doing. How do you decide which things to do? How can you be confident you're investing your time and energy in the most impactful things? The Comfy Marketing Method is a new short video about finding the sweet spot so your marketing feels effective and sustainable. You can watch it here (no opt-in needed). Or if you're in a hurry, the trick is to ask yourself these three questions whenever you're working on some marketing task that feels like it's more effort that it's worth:
What's the least comfy marketing activity you'd love to ditch Reader? |
The Comfy Business Newsletter | Laura
Join thousands of readers building a business that works around Life Stuff (like chronic physical or mental health conditions, recovery from big life events, caring responsibilities). I send two-ish emails each week, to help you enjoy a more comfy business and life.
What do these three have in common Reader? Lots of similarities, right? Do you know how they're different from each other? Their consistency. Just like ice creams, your marketing does not need to be a consistent consistency to be good. I consistently send the Comfy Business Newsletter at least once each week. But sometimes more often. And the day of the week it goes out varies a lot. I aim for the content to be consistently helpful to people who have a business that squishes in around a whole...
Sometimes my job involves pissing my clients off, Reader The conversation (via Zoom, Voxer, or text) goes like this.... Client: I need to build my email list, but I don't want to run Facebook Ads Or Client: I want to get more people into my membership, but my last doors open/closed launch cycle flopped, and I don't want to do it again Or Client: I know I need to be marketing my business, but I hate creating content for social media. Or some other variation of: I need this outcome, but I...
This just came up with a Marketing Action Plan client and it'd be great for an Ask Laura episode...but also it would be a really short episode, and it probably is easier to process and understand if you see it written down Reader. You know those 'This is for you if' and 'This is not for you if' lists that appear on sales pages sometimes.... They can help the reader understand if they're a good fit for the offer, and they can help turn away people who aren't a good fit. But sometimes they can...