Working In Blockbuster


Offering a tripwire is a lot like working in Blockbuster - read my guide to find out why, also covers...

  • 2 reasons to use a tripwire (one is more obvious than the other)
  • 3 characteristics of a good tripwire
  • How to generate ideas for your next tripwire

(approx 3-5 minute read, blog post)

P.S. Wanna noodle around some ideas for your next Lead Magnet, Tripwire, Email Sequence combo? Book a 20-minute 1-1 here.

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