‘Won’t someone just use AI to do/learn this?’ If you’ve had this concern 👆 Reader, you’re not alone. I hear this from mentoring clients, or during Passholder Q&A days at least once a month. Firstly, let’s knock this problem back down to a reasonable size…. You’re over-estimating people’s willingness and ability to use AI to solve their problems. You’re wildly over-estimating AI’s ability to be helpful. We have been here before with a similar concern of: ‘won’t people just Google it?’ Now...
9 days ago • 2 min read
This is the scene Son#2 and The Husband found when they popped their heads into the bedroom to check on me (I'd been gone a few hours) Son#2: ‘What happened here?’ The Husband: ‘Mum emptied her head out onto the floor.’ I had to let the ideas out, but they don’t like to be written on a computer - they’ll only come through if I write them by hand…. and so a few times a year, after a rush of inspiration, my bedroom floor looks like this. But my ideas are only half the story. The other half...
15 days ago • 1 min read
Last weekend, I created a new course, Reader That was the easy bit. Next step is writing the launch emails 😐🫣🤷♀️ I'd rather not. So, instead, I've written a blog post about how to write cringe-free launch emails. Want to work with me 1-1 to plan your next launch or promotion? Book a 20-minute Unjumble here. - I'd much rather work on your launch than mine. P.S. The new course is called (after your votes) Listen Up: A guide to discovering what your audience really wants, needs, and thinks...
about 1 month ago • 1 min read
Reader This weekend, I’m writing a course. Wanna help me choose a title and tagline combo? Your votes will also provide me with much-needed dopamine hits (as I will be checking the Poll results every few hours) to power me through writing the material. Which name and tagline is most appealing to you? Got Legs? A guide to gathering audience insights to help you decide if your latest great idea has got legs. Validation - A guide to gathering audience insights so you know which of your many...
about 2 months ago • 1 min read
Do you ever create (or even publish) content, then not share it with anyone Reader? This blog post has been published for weeks, and every week I think about emailing you about it, then I talk myself out of it.I spent hours researching and writing it. And before I could send it out to my Comfy Business Newsletter subscribers, I got the collywobbles. Normally, I get an idea for a post or email, write it, and send it pretty quickly before doubt has a chance to set in. But because this one...
about 2 months ago • 1 min read
‘What results have your clients had after working with you?’ That a question 👆👆👆 totally stumped me, Reader Sometime last year, someone who was considering joining Marketing On Purpose asked me ‘What results have your clients had after working with you?’ It was a fair question, but one my brain would not offer up a good answer for at the time. When my mouth has not been forthcoming with a response during a live interaction, to help the wave of shame and embarrassment subside, I like to replay...
2 months ago • 2 min read
What would you like to be different about your business or marketing by the end of July? I find planning and goal-setting hard - it feels kind of abstract, and my brain very much likes literal, tangible things. But when I ask myself this question, I can picture my life then, and what it'll look like as we wrap up July, and I go from feeling blank and uninspired, to having multiple ideas fight for my attention, and then I can start deciding the steps I need to take to make those things...
2 months ago • 1 min read
At the end of a long and tiring day, my brain told me to turn off the TV and draw a duck. I know better than to argue with my brain, Reader - there would be no sleep until I had followed the inspiration. So I did. One day, I would like to illustrate my blog posts and newsletters consistently, with drawings that clearly communicate something, and are in a style that is recognisably mine. But for now, I am playing around, drawing animals, weather icons, and whatever else I feel like attempting....
3 months ago • 2 min read
Do you keep track of what you’ve done, not just what you need to do Reader? A to-done list…. or even a ta-dah list if you’re feeling exuberant. I’ve done it for short periods when my inner voice has been particularly savage and I needed to feel better about what I was doing with my time. But it hasn’t been a habit of mine. It felt like too much of a faff to do The Thing and then write down that I had done The Thing. A few weeks ago, Son#2 began attending a farm-based day centre as part of his...
3 months ago • 3 min read