I love the absolute randomness of the things I work on throughout the week. May I present to you 5 very cool things from my clients from the last 7 days: This podcast for anyone who feels like they've suppressed their own voice. Therapist Analyzes 'Nobody's Son' by Sabrina Carpenter This 60-minute interview about making your Substack presence sticky. Coming soon - if you want to do less Also coming soon - if you want to turn your existing Instagram audience into email subscribers P.S. 3 ways...
13 days ago • 1 min read
“Writer, dreamer, coffee lover” “Overwhelmed, burning out, and struggling to put yourself first?” “Join my newsletter for social media marketing tips and news” Know what they’ve got in common Reader? They fail my Copy-Paste Test. If I can copy your social media bio, or an opening line of your sales page, or your newsletter description, and paste it into someone else’s business and it still makes sense…. it’s too bland. When you find a disappointingly beige phrase or sentence, you have three...
15 days ago • 1 min read
'Build connection' 🥱😫 You've probably heard/read that basic marketing advice one or two trillion times. It's true - but also not at all helpful - because HOW, how are we supposed to do that Reader??? How do we connect human-to-human without feeling over-exposed? Most of us imagine it as a sliding scale: At the cold and concrete end of the scale, people present a highly polished, professional version of themselves. At the TMI end, they share every messy detail of their lives. And we feel like...
21 days ago • 2 min read
I never know how to introduce these, Reader I think it's reasonable to assume my subscribers would like the opportunity to check out content I've co-created with other business owners, so I feel good about the idea of sending this email out. But then trying to write it - urgggh - 'here's a bunch of stuff you might like' feels odd. Anyway..... Here's a bunch of stuff you might like: The Courage and Confidence Podcast: This conversation with Lee Iggulden (a mentoring client) and her coach...
23 days ago • 1 min read
Yesterday, while I was running boring domestic errands, someone bought a strategy session with me - which means I made £297 while loading groceries in my car (not quite making millions while sipping cocktails on a beach, but close enough). I'd like this to be a super-smug email about how having a super-duper sales page means your website can do all the hard work for you but...... ...the person buying the session had to message me before they could buy because there were no dates available on...
29 days ago • 1 min read
Little diced potatoes roasted in garlic, salt, pepper, and olive oil is a solid favourite in this house Reader. And every time I cook them, Every Time, I'll sneakily pop a piece of fresh-from-the-oven potato right into my mouth. Every Time. It hurts so much. I try to be patient and wait. I wave the potato around in the air to cool it down. But my reward system (like everyone else's) fires faster and louder than my pain-warning system. And my brain also throws in a little bit of optimism bias,...
about 2 months ago • 2 min read
Whenever I hear the phrase GCSEs I instantly think of the (epic) music video for Daft Punk’s Around The World. I couldn’t revise in silence. Summer of '97, I did most of my studying lying flat on my belly on the living room carpet, with MTV on, for the full 6 hours of bliss whenever everyone else was out of the house (I’m the eldest of 4 kids). Angst-riddled parents fretfully told me ‘you can’t possibly concentrate like that’ a few dozen times - but it was the only way I could concentrate. 28...
about 2 months ago • 1 min read
What small thing causes you disproportionate rage discomfort Reader? Me? I HATE the feeling of my hair touching my neck. HATE it. Yes, captial letter, actually shouting HATE it. And because I like to have my hair short, even putting it in a ponytail brings no relief because the hair at the back of my head is was too short to tie up. As the weather warmed up in May, I decided I wanted to get an undercut (have the hair at the nape of my neck shaved really short). I didn’t do it because: 1. I am...
about 2 months ago • 1 min read
I've been reflecting on how I help my clients, and Passholders (so I can generate ideas for a future podcast series), and I realised the same three predicaments come up a LOT. And even though I don't have an intro, outro, branding, or even a name for the podcast series yet - I went ahead and recorded these episodes anyway - to see if I enjoyed the process, and if you liked the content.This episode is for you if you've been thinking about making a change in your business but you're scared...
2 months ago • 1 min read